Marketing Agency Request for Proposal Grand County Colorado Tourism Board Granby, CO Contract Advertising/Marketing/PR
Posted on August 07, 2024
The Grand County Colorado Tourism Board invites all interested, qualified companies or firms to submit responses to the Request for Proposal (RFP) seeking companies capable of providing a full range of destination marketing, brand marketing and brand management services for Grand County.
The Grand County Colorado Tourism Board (herein known as GCCTB) invites all interested, qualified companies or firms to submit responses to the Request for Proposal (RFP) seeking companies capable of providing a full range of destination marketing, brand marketing and brand management services for Grand County.
ORGANIZATION DESCRIPTION:
The Grand County Colorado Tourism Board (GCCTB) is a non-profit organization with 12 volunteer Board representatives appointed by the Grand County Board of Commissioners.
The Board operates through funds generated by the 1.8% lodging tax paid by visitors staying in lodging properties, excluding the Town of Winter Park. Additional funding comes through grants from the Colorado Tourism Office.
GCCTB aims to drive responsible tourism to Grand County, Colorado through increasing the average length of stay, support a year-round tourism economy that benefits residents, local Chambers of Commerce, lodging properties, activity vendors, restaurants, shops and other small businesses, attract sustainable visitors, and disburse visitors throughout the county.
Grand County’s communities include Grand Lake, Kremmling, Hot Sulphur Springs,
Granby, Fraser, Parshall and Winter Park.
THE PROPOSAL SHOULD ADDRESS THE FOLLOWING:
Goals and Objectives
● Create a year-long media schedule to advertise Grand County, Colorado, and its events to potential visitors. Position Grand County as the premier tourist destination in Colorado.
● Work with various media sources to increase visitor night stays, particularly during shoulder seasons.
● Work with the GCCTB Executive Director, social media and PR contractors and the GCCTB to maximize exposure to visitors at a reasonable cost.
● Work with the county’s chambers and the Colorado Tourism Office on joint county-wide marketing efforts. Work with local (Grand County) qualified professionals and businesses to develop materials and strategies.
Current Contractors
● Gaylene Ore – Executive Director
● Ore Communications, Inc – Public Relations
● Megan Dryden – Social Media
● Carrie Tomlinson- Miles Partnership
Scope of Services
The services required involve the management and execution of a comprehensive marketing strategy to be submitted to the GCCTB and Board of County Commissioners for approval. Following approval of the planned strategy, the services next required would be the management and execution of that strategy, including, but not limited to, developing an overall marketing plan, developing creative content, negotiating media buys, monthly reporting and analysis, and other services as requested by the GCCTB.
● Provide data and analysis to the GCCTB regarding the county’s marketing efforts, return on investment (ROI), and other key performance indicators (KPIs).
● Work with Grand County area tourism interests to execute a consistent and cohesive brand.
● Develop Grand County-specific digital assets, including website assets, newsletters, email blasts, advertisements, videos, infographics, and photography.
● Identify Grand County’s marketing needs by analyzing available advertising media, including radio, television, newspaper, magazine, billboard, online/digital, etc., to determine suitable advertising media for the county.
● Plan, create, and prepare advertising or arrange for the planning, creating, and preparing of advertising.
● Negotiate and contract with the advertising media for space or time to obtain the most favorable terms and rates.
● Maintain website performance and accuracy, while building upon existing and seasonal media efforts.
● Follow up on all services provided by the media to evaluate and determine their compliance with contractual obligations.
● Make timely payments to all persons or firms supplying goods or services in connection with the advertising program.
● Present a list of creative ideas and strategies for the GCCTB (minimum 4 times a year)
● Work on a customer satisfaction survey from visitors regarding the quality of experience in Grand County. This should be considered an optional service provided as part of any proposal.
● Document how marketing will meet the board’s goals and objectives.
● Conduct market research on key target demographics and trends in the travel industry.
● Implement SEO and SEM strategies to improve Grand County’s online visibility and drive traffic to relevant platforms.
● Maintain website performance and accuracy, while building upon existing and seasonal media efforts.
● Ensure that the website and all marketing materials are ADA Compliance.
● Collaborate with the executive director to leverage partnerships and resources local businesses, tourism organizations, and government agencies.
● Attend six GCCTB monthly meetings.
● Maximize the use of qualified local professionals and businesses.
● The proposal budget should clearly differentiate administrative costs vs. media buys.
● Demonstrate the ability to work with the executive director and contractors.
● Provide marketing support for Grand County area events, lodging, retail, restaurants, and activities as directed by the executive director and GCCTB.
Desired Qualifications
● Five years destination marketing experience.
● Experience in creating comprehensive marketing plans.
● Experience working with destination stakeholders (non-profits, governmental agencies, and stakeholders.
Education Level: 4 year degree required
Experience Level: 5+ years of experience required
References: References required
