Marketing RFP Issued By City of Fort Worth
1.1 The City of Fort Worth (City) seeks proposals from qualified Proposers to establish an Annual Agreement with up to four renewals for an Outreach Marketing Consultant in accordance with the descriptions and specifications listed in this solicitation. The City’s Code Compliance Department and its five divisions, Animal Care & Control, Code Enforcement, Consumer Health, Environmental Quality, and Solid Waste Services, seek to hire a marketing consultant to assist in the development and implementation of ongoing community education outreach campaigns. Continuing public education is critical to the success of the numerous programs from the Code Compliance Department. Through past campaigns, education and community outreach efforts have made a significant contribution in the engagement within the Fort Worth community such as: A statistical decrease in Blue Cart recycling contamination along with an increase in Recycling Right; The launch of a successful residential composting program; Increased awareness of Foster and Adoption opportunities at our Animal Shelter; Measurable decrease in littering and accompanying increase in city beautification.
1.2 The submission of a proposal by the firms shall be considered evidence of compliance with these requirements.
1.3 Following the award, additional products and/or services of the same general category that could have been encompassed in the award of this Agreement, and that are not already on the Agreement, may be added.
1.4 The Proposer will submit at least three sample portfolios relating to either government or integrated campaign deliverables.
2.1 The marketing consultant will have significant experience in agency collaboration, implementation, and management of brand-aligned campaigns.
2.2 The outreach marketing consultant will preferably have the development and management of local government strategic marketing campaigns including: program alignment to city-defined goals, development of an integrated campaign with market research, social media strategies, and graphic design.
2.3 The consultant will work towards the following goals:
2.3.1 Build greater community awareness of the Code Department’s programs with measurable results;
2.3.2 Create and implement community education programs that significantly increase engagement within the Code Department focus;
2.3.3 Provide strategic campaign support, including planning, development, and execution;
2.3.4 Communicate and participate as the marketing liaison for defined city vendors and partners;
2.3.5 Provide PR, event support, graphic design, and content development for digital, and print program materials;
2.3.6 Drive measureable traffic through digital channels
3.0 The marketing consultant will provide the City of Fort Worth Code Compliance Department with (but not limited to) the following activities for residential education:
3.1 Digital ad and campaign elements
3.2 Website content development
3.3 Youth education development
3.4 Video consulting
3.5 Market Research
3.6 Brand alignment
3.7 Community education training and eLearning development
3.8 Social marketing
3.9 Photo shoot consulting
3.10 Research project consulting
January 7, 2021 by 1:30 PM Local Time
Purchasing Division Attn: Megan Fowler for RFP 21-0019 City of Fort Worth, 200 Texas Street, Lower Level, City Hall, Fort Worth, Texas 76102
Relevant agencies to consider include Edelman PR and Porter Novelli.