The City of Linden is requesting legal proposals from firms to provide (“contractor(s)” or “proposer(s)”) to provide project management and coordination services of a specialized nature to the City of Linden. The City, acting through its Office of the Chief Financial Officer (“CFO”), invites the submission of Qualifications in order to establish a firm of record with expertise and demonstrated experience in the development and implementation of a marketing and advertising municipal strategy, and to help promote the municipality and its offerings to residents and non-residents. The firm will assist the City in generating a marketing plan and strategy, the procurement of marketing and communications support services, creation of selected marketing materials, support services for public outreach activities, and other related marketing functions and work products, to enhance the integrity of the City’s image. Services and deliverables may include the development and the marketing of the City’s brand.
Scope of Work:
The objective of this RFP is to procure marketing and communications support services, creation of selected marketing materials, support services for public outreach activities, and other related marketing functions and work products. Services to be performed include:
A. Provide strategic marketing support for special projects including special projects related to municipal promotions and City events. This will include developing and providing a variety of promotional, publicity and advertising plans, communication and informational materials consistent with specifications provided by the City.
B. Provide advice and recommendations to City managers or City officials for development and implementation of designated marketing projects. Assist City entities and departments as assigned to provide approved marketing services (agencies include: City Council, Office of the Mayor, Department of Public Works, Department of Parks and Recreation, Linden Cultural & Heritage Committee. Linden Mayor’s Youth Commission, etc.).
C. Design, develop, and deliver promotional materials for designated City initiatives and events.
D. Provide advice and recommendations for citywide marketing strategies, and improving citywide brand awareness.
E. Provide advice and recommendations for City managers or officials to successfully design, develop and implement marketing projects and sponsorship projects by creating vehicles to share ideas, knowledge, and success stories.
F. Provide media training and consulting as requested. The successful proposer will provide management for the requested services.
The successful proposer will be experienced and knowledgeable in communications and marketing disciplines. The proposer will establish a team leader who will manage services provided under the resulting contract. The City will not accept any substitutions of the team leader or other key personnel except for substitutions required for reasons outside the control of the successful proposer and upon written approval by the City. The successful proposer will be available on an on-call basis for any emergency situations. E
PURCHASING DEPARTMENT CITY HALL, 301 NORTH WOOD AVENUE LINDEN, NEW JERSEY 07036