Marketing RFP Issued By Massachusetts Technology Collaborative

2021-07-25 by Jade Minh
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Massachusetts Technology Collaborative (“Mass Tech Collaborative” or “MassTech”), on behalf of the MassCyberCenter is issuing this Request for Proposals for a Market Analysis on the Viable Alternatives and Launch Plan/Go-To-Market Strategy for potential statewide cyber range and security operations center (“SOC”) facilities.

Mass Tech Collaborative is an independent public instrumentality of the Commonwealth of Massachusetts chartered by the Commonwealth to serve as a catalyst for growing its innovation economy. Mass Tech Collaborative brings together leaders from industry, academia, and government to advance technology-focused solutions that lead to economic growth, job creation, and public benefits in Massachusetts. For additional information about Mass Tech Collaborative and its programs and initiatives, please visit our website at www.masstech.org. The MassCyberCenter (“Center”) was launched in September 2017 with a vision to enhance opportunities for the Massachusetts cybersecurity ecosystem to compete as the national cybersecurity leader while strengthening the resiliency of the Commonwealth’s public and private communities. The Center carries out this vision through its mission to enhance conditions for economic growth through outreach to the cybersecurity ecosystem of Massachusetts while fostering cybersecurity resiliency within the Commonwealth. Activities focus on convening the top public safety, technology, and municipal leaders across the state to grow programs that support our key institutions. For more information about MassCyberCenter and its programs and activities generally, please visit the web site at https://masscybercenter.org.

Scope of Work:

Cyber Range

The National Institute of Standards and Technology (“NIST”) defines cyber ranges as “interactive,

simulated representations of local networks, systems, tools, and applications that are connected to a

simulated Internet level environment. Cyber ranges provide safe, legal environments to gain hands-on

cyber skills and a secure environment for product development and security posture testing. A cyber

range may include actual hardware and software or maybe a combination of actual and virtual

components. The Internet level piece of the range environment includes not only simulated traffic, but

also replicates network services such as webpages, browsers, and email as needed by the customer.”1

The potential statewide cyber range customers may include academic institutions (K-12 and

institutions of higher education), businesses, municipalities, state agencies, and the military. For the

purpose of the analysis, assume the potential cyber range facilities could provide customers with

services established in Table 1.

Respondents will assess the cyber range providers in the Commonwealth of Massachusetts in the

following areas:

1) Perform a gap analysis of range services: Identify companies or organizations currently in

a market that provides the services that the potential statewide range(s) intends to provide.

Additionally, identify the services that market competitors are not currently providing.

2) Perform a cost analysis for range services: Based on the list of services (provided below),

perform a cost analysis of the services provided, in order to assess what is a typical range

service provider fee structure or cost bases (i.e. cost per service or size of the customer).

3) Go-To-Market Strategy for range: The analysis will identify a Go-To-Market (GTM) strategy

for engaging potential customers of the range(s). The GTM strategy will include

recommendations for marketing the suggested services to meet the imperatives of the

range(s) and suggestions to most effectively engage target customers to ensure maximum

participation.

Due Date:

July 26

Address:

Massachusetts Technology Collaborative 75 North Drive Westborough, MA 01581-3340 http://www.masstech.org

Relevant agencies to consider include Clarity PR and Shift Communications.