Marketing RFP Issued By The University of Iowa

2021-08-09 by JamesD
college photo 6299 445x280 zmm
college photo 6299 445×280 zmm

The University of Iowa, located in Iowa City, Iowa (hereafter, “University”) desires to obtain written proposals from qualified suppliers to provide the Office of Strategic Communication and other University units with marketing and creative services.  

Background: 

The University of Iowa is one of the nation’s premier public research universities with 32,948 students from 114 countries and all 50 states. Founded in 1847, it is the state’s oldest institution of higher education and is located in Iowa City. In pursuing its missions of teaching, research, and service, the University of Iowa seeks to advance scholarly and creative endeavor through leading-edge research and artistic production; to use this research and creativity to enhance undergraduate, graduate, and professional education, health care, and other services provided to the people of Iowa, the nation, and the world; and to educate students for success and personal fulfillment in a diverse world. The University carries out its academic mission primarily through its 11 colleges, which offer undergraduate and graduate education, professional education, and education and training in the health sciences. It has an overall budget of $2.2 billion and employs approximately 14,000 full-time faculty and staff. A member of the Association of American Universities since 1909 and the Big Ten Conference since 1899, the University is home to one of the largest and most acclaimed medical centers in the country, University of Iowa Hospitals & Clinics, as well as the famous Iowa Writers’ Workshop. About the Office of Strategic Communication The Office of Strategic Communication (“OSC”) supports the University of Iowa mission by using communication to build awareness and appreciation for the University’s people and programs. Our activities include social media, university news, content strategy, media relations, administrative communications, marketing and creative services, paid advertising, brand management and web strategy. 

Scope of Work: 

The University is looking for qualified partners to deliver project-based marketing and creative services. Successful 

partners will work in partnership with OSC and university units and will be expected to fulfill the following scope of 

services, including but not limited to: 

ꞏ Video production 

ꞏ Photography 

ꞏ Design (print, digital and out of home) 

ꞏ Copywriting and content creation 

ꞏ Digital advertising 

ꞏ Campaign design and management 

Due Date: 8/12/2021 03:00 PM (CT) 

Address: 

Contact: Andy Lane 

Address: Purchasing 

202 PCO 

Iowa City, IA 52242-2500 

Phone: (319) 335-1207 

Fax: (319) 335-2443 

Email: andy-lane@uiowa.edu 

Agencies to consider for this assignment include Finn Partners and Ruder Finn.