Marketing RFP Issued By World Health Organization
Harmful use of alcohol related to cross-border alcohol marketing, advertising and promotional activities, including targeting youth and adolescents
To conduct a scoping review of the harmful use of alcohol related to cross-border alcohol marketing, advertising and promotional activities, including targeting youth and adolescents
The World Health Organization (WHO) is seeking offers for a scoping review of the harmful use of alcohol related to cross-border alcohol marketing, advertising and promotional activities, including targeting youth and adolescents. You, as ☒ a Company, or ☒ an Individual are invited to submit a proposal for the services in response to this Request for Proposals (RFP). WHO is a public international organization, consisting of 194 Member States, and a Specialized Agency of the United Nations with the mandate to act as the directing and coordinating authority on international health work. As such, WHO is dependent on the budgetary and extra-budgetary contributions it receives for the implementation of its activities. Bidders are, therefore, requested to propose the best and most cost-effective solution to meet WHO requirements, while ensuring a high level of service.
Scope of Work:
WHO requires the successful bidder, to carry out a scoping review with the following:
a) systematically map the literature available in English, French, Spanish and Russian on the harmful use of alcohol related to cross-border alcohol marketing, advertising and promotional activities. In addition to literature published in journals and available information on the web, the consultant(s)/institution is expected to connect with researchers, legal experts, marketing experts and prevention practitioners to gather access to additional information, including from low-and middle income countries and from other languages than included above.
b) identify gaps in knowledge;
c) outline implications for practice and policy responses;
d) synthesize the findings according to the themes that emerge from above, and
e) prepare a report based on the literature synthesis in line with PRISMA-ScR (Tricco et al , 2018), including summary, introduction, methods, search strategy, selection procedures, synthesis of results, discussion.
01 June 2020
Relevant PR firms worth considering includes W2O Group and Zeno Group.