Marketing

Learn proven email marketing strategies for travel brands to boost engagement and conversions, with examples from Airbnb, KAYAK, and other industry leaders

Explore key digital marketing trends for 2025, from AI and personalization to AR/VR tech and ethical practices. Learn how businesses can adapt to changing consumer behaviors.

Learn from major video game marketing failures and discover key strategies for successful game promotion in this analysis of infamous campaign mistakes

Explore how Citibank’s digital marketing efforts fell short, from traditional messaging problems to mobile banking missteps and poor crisis communication strategies

Learn how failed publicity can damage event marketing success, from Fyre Festival to New Coke. Tips for aligning PR with execution & managing audience expectations.

Learn about 10 successful gambling marketing campaigns from Betfair, PokerStars, DraftKings and others, with insights on strategy and engagement

Learn how to market effectively to women on Pinterest with strategies for visual content, SEO optimization and community engagement to reach this influential audience

Learn how to succeed in SaaS marketing with proven strategies for growth, from lead generation and customer retention to data-driven decision making and brand building.

Learn from major automotive marketing failures including Chevy Nova, Ford Edsel & VW Dieselgate. Analysis of brand mistakes reveals key lessons for car companies.

Learn how emerging technologies like AI and big data are transforming market research in 2025, from consumer insights to ethical data practices and future trends.