MasterCard, Aliens and A Cash-Free Future – Intern Recruiting Social Media Campaign
MasterCard is currently running a rather funny recruiting campaign targeted at finding the best interns from across the world to help the payments industry player promote a cashless future. Targeting millennials “with high hopes and big ideas for a cashless future” that also happen to be proficient in the use of social media.
The #internswanted campaign addresses college students enrolled full-time from accredited post-secondary institutions around the world and challenges them to compete for the company’s internships through social media. By around the world MasterCard actually means 6 countries – US, Canada, Turkey, China, Italy and Singapore.
To enter the competition, they have to submit an idea for a product, system, app or technique that would help people of the future go cashless. Applications are validated through social media with the #InternsWanted hashtag. Although the company does select its own interns, the more likes and retweets a participant gets, the better their chances of being selected. To apply, Students must submit their cover letter, resume, and creative entries including photos, blog posts and videos on LinkedIn.
#internswanted will run until April 7, 2013 in Canda and April 10 in the US, with all winners announced on April 15th. The dates for the remaining 4 countries were not included in the official press release.
To better promote the campaign, a series of funny videos featuring aliens who deal with cash related issues of an imaginary future has also been launched.