MEDIA RELATIONS RFP ISSUED BY UNDP

To achieve the project goals, the following components are implemented:

1. information and training activities on entrepreneurship and the development of production cooperation to promote the development of small businesses in small and medium-sized towns in the Vitebsk and Mogilev regions;

2. a full cycle of development and implementation of plans for incubation and development of small enterprises carried out in six pilot towns in Vitebsk and Mogilev regions;

3. the National Subcontracting Center (NSC) established on the basis of the Belarusian Fund for the Financial Support to Entrepreneurs to facilitate partnerships between small and large businesses as well as cross-border cooperation with the countries of Eurasian Economic Union. This is implemented through organization of business matching sessions for small and large businesses and other activities.

Within the framework of the project implementation, a popular handbook on business basics, practical guide on franchising and a handbook on regional clusters have been developed and published.

In 2019-2020 the project implements a series of business schools for women in Minsk, Vitebsk, Mogilev, Polotsk and Gorki. Each business school will include two-day trainings with experienced consultants and female entrepreneurs. The project will also organize a 4-month PR campaign to raise the profile of women entrepreneurship addressing existing and prospective female entrepreneurs, decision-makers such as investors and lenders, and other members of business community. In 2020 the Final Conference presenting the project results shall be held. Success stories of entrepreneurs who started their businesses with the project’s support shall be prepared and publicized.

The main partners of the project are the Department for Entrepreneurship of the Ministry of Economy, the Belarusian Fund for Financial Support to Entrepreneurs, and the Development Bank of the Republic of Belarus.

Background:

The project is aimed at promoting effective employment and self-employment of the population in small and medium-sized towns of Belarus through stimulating entrepreneurial initiative in the sphere of small and medium-sized enterprises (SMEs), as well as through the development of various forms of production cooperation and external economic integration within the framework of the EAEU.

Small business, which has the potential to create efficient jobs and absorb the excessive number of employees of town-forming enterprises, is not sufficiently developed in the regions. The larger part of manufacturing of products (works, services) in small business entities falls on the capital and regional cities. In addition, a limited number of small businesses are able to integrate into the value chains at the national and international levels.

Scope of Work:

Preparation and providing media coverage for business schools for women in Minsk, Vitebsk, Mogilev, Polotsk and Gorki, 4-month PR campaign to raise the profile of women entrepreneurship, and Final Conference.

– Drafting press-releases and inviting mass media representatives for the project events (5 two-day business schools for women in Minsk, Vitebsk, Mogilev, Gorki, Polotsk, 4-month PR campaign, final conference and other events held by the pilot business incubators with the project support, if necessary);

– preparing articles, messages for social media and photos to cover the business schools for women, final conference, other trainings and roundtables organized by the pilot business incubator in coordination with the Project Manager;

– support in preparing and conducting a 4-month PR campaign to promote women entrepreneurship and organizing relevant activities;

– preparation for shooting photos and videos about entrepreneurship, pilot business incubators and other project events;

– assistance to project staff in preparation of agenda and list of participants for press-tours for mass media, organized within PR campaign, aimed at demonstration of innovative approaches to the SME support in small and medium-sized towns;

– support to Project Manager in preparation of relevant materials for the project communication plan in the context of the conducted events;

– preparation of information on project events for further posting by UNDP CO on UNDP web-site, social networks (Facebook, Twitter), when approved;

– monitoring publications on the topics covered by the project events in media outlets (websites, newspapers, magazines, etc.);

– application of UNDP Editorial style manual, UNDP transliteration rules, donor requirements to visibility and other relevant communication guidelines;

– preparing reports on media coverage of project events in the form requested by the Project Manager;

– support in designing and ordering promo-materials, printing products for the events organized by the project;

– ensuring other support on PR-related issues upon request.

Due Date:

Not later than 17:00 (Minsk time) 18 November, 2019.

Address:

Minsk, Kirava

str. 17, 6th floor

220050, United Nations Development Programme

tenders.by@undp.org

Relevant agencies include Zeno Group and Alison Brod.

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