MEDIA RELATIONS RFP ISSUED BY UNDP
To achieve the project goals, the following components are implemented:
1. information and training activities on entrepreneurship
and the development of production cooperation to promote the development of
small businesses in small and medium-sized towns in the Vitebsk and Mogilev
2. a full cycle of development and implementation of plans
for incubation and development of small enterprises carried out in six pilot
towns in Vitebsk and Mogilev regions;
3. the National Subcontracting Center (NSC) established on
the basis of the Belarusian Fund for the Financial Support to Entrepreneurs to
facilitate partnerships between small and large businesses as well as
cross-border cooperation with the countries of Eurasian Economic Union. This is
implemented through organization of business matching sessions for small and
large businesses and other activities.
Within the framework of the project implementation, a
popular handbook on business basics, practical guide on franchising and a
handbook on regional clusters have been developed and published.
In 2019-2020 the project implements a series of business
schools for women in Minsk, Vitebsk, Mogilev, Polotsk and Gorki. Each business
school will include two-day trainings with experienced consultants and female
entrepreneurs. The project will also organize a 4-month PR campaign to raise
the profile of women entrepreneurship addressing existing and prospective
female entrepreneurs, decision-makers such as investors and lenders, and other
members of business community. In 2020 the Final Conference presenting the
project results shall be held. Success stories of entrepreneurs who started
their businesses with the project’s support shall be prepared and publicized.
The main partners of the project are the Department for
Entrepreneurship of the Ministry of Economy, the Belarusian Fund for Financial
Support to Entrepreneurs, and the Development Bank of the Republic of Belarus.
The project is aimed at promoting effective employment and
self-employment of the population in small and medium-sized towns of Belarus
through stimulating entrepreneurial initiative in the sphere of small and
medium-sized enterprises (SMEs), as well as through the development of various
forms of production cooperation and external economic integration within the
framework of the EAEU.
Small business, which has the potential to create efficient
jobs and absorb the excessive number of employees of town-forming enterprises,
is not sufficiently developed in the regions. The larger part of manufacturing
of products (works, services) in small business entities falls on the capital
and regional cities. In addition, a limited number of small businesses are able
to integrate into the value chains at the national and international levels.
Scope of Work:
Preparation and providing media coverage for business
schools for women in Minsk, Vitebsk, Mogilev, Polotsk and Gorki, 4-month PR
campaign to raise the profile of women entrepreneurship, and Final Conference.
– Drafting press-releases and
inviting mass media representatives for the project events (5 two-day business
schools for women in Minsk, Vitebsk, Mogilev, Gorki, Polotsk, 4-month PR
campaign, final conference and other events held by the pilot business
incubators with the project support, if necessary);
– preparing articles, messages for social media and photos to cover the business schools for women, final conference, other trainings and roundtables organized by the pilot business incubator in coordination with the Project Manager;
– support in preparing and
conducting a 4-month PR campaign to promote women entrepreneurship and
organizing relevant activities;
– preparation for shooting photos
and videos about entrepreneurship, pilot business incubators and other project
– assistance to project staff in
preparation of agenda and list of participants for press-tours for mass media,
organized within PR campaign, aimed at demonstration of innovative approaches
to the SME support in small and medium-sized towns;
– support to Project Manager in
preparation of relevant materials for the project communication plan in the
context of the conducted events;
– preparation of information on
project events for further posting by UNDP CO on UNDP web-site, social networks
(Facebook, Twitter), when approved;
– monitoring publications on the
topics covered by the project events in media outlets (websites, newspapers,
– application of UNDP Editorial
style manual, UNDP transliteration rules, donor requirements to visibility and
other relevant communication guidelines;
– preparing reports on media
coverage of project events in the form requested by the Project Manager;
– support in designing and ordering
promo-materials, printing products for the events organized by the project;
– ensuring other support on PR-related issues upon request.
Not later than 17:00 (Minsk time) 18 November, 2019.
str. 17, 6th floor
220050, United Nations Development Programme
Relevant agencies include Zeno Group and Alison Brod.