MEDIA RFP ISSUED BY FLORIDA A&M UNIVERSITY
FAMU Medical Marijuana Education and Research Initiative (MMERI) media advertising and consulting services to support statewide education broadcasting, community engagement outreach and multi-media campaign.
Background:
FAMU’s academic achievements are what set it apart as a unique learning experience. In 2014, FAMU was recognized among the 2014 U.S. News & World Report’s “Best National Universities.” The U.S. News & World Report lists FAMU as the top public historically black college or university in the nation for 2015. It is also listed among The Princeton Review’s “Best in the Southeast” colleges and is one of the top picks for providing a high quality education at an affordable price in Florida, according to The College Database (2013).
FAMU values diversity in thought, perspective, and culture. The University enrolls nearly 10,000 students hailing from across the United States and more than 70 countries, including several African countries, the Bahamas, Brazil, Indonesia, China, and the United Arab Emirates, to name a few. The student body includes representatives from all ethnic, socio-economic, and religious backgrounds.
Scope of Work:
Customized Multilingual Multimedia Outreach Campaign/Activities
• Text Messaging Blast Campaign
• Statewide database Email Marketing (English & Spanish)
• E-Newsletter blasts (Radio Stations Specific/Driven)
• Custom Graphics Creation, Production and/or Modification
• Weekly strategic coordination and distribution of produced content
(audio/video/scripts/graphics) to all MMERI partners in Radio, TV and Websites as directed by
MMERI Team
• Translation of MMERI Outreach and Train-the-Trainer Print Materials
• This includes translations during the month for the various newspaper & print materials,
targeted advertisements distributed and broadcast through the various multimedia platforms in
support of MMERI’s mandate (In addition to Spanish and Creole, Vendor may occasionally
provide translations in other languages as added value)
Community Engagement Outreach and Education through Street Teams
Targeted Street Team Community Engagement (includes the creation, production and distribution of
flyers and collaterals in English and Spanish as directed by FAMU MMERI to foster outreach in hardto-reach places, minority neighborhoods and populations across Florida
Special Events Multimedia Outreach
Broadcasting of MMERI programming at activities such as Florida Based Festivals, Concerts and
Highly Publicized Theme Events across 11 major media markets
Statewide Podcast Broadcasting
Statewide daily podcast broadcasting of MMERI Education messaging through channels targeting
Florida’s minorities and diverse populations
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Statewide Radio Broadcasts and Education Outreach across 11 major Media Markets
(including but not limited to block shows and promos)
• Miami
• West Palm Beach
• Orlando
• Tallahassee
• Melbourne
• Tampa
• Jacksonville
• Punta Gorda
• Fort Myers
• Sarasota
• Panama City
Targeted Digital (Statewide)
Audience Targeting
Social (FB, IG, Twitter, etc.)
OTT
YouTube
Radio Streaming
Video Production and Translation Services
Video Production
Audio production
Creole and/or Spanish Video/Audio translation
Non-Profit Community Outreach Engagement
Collaborate with FAMU MMERI in the recruitment and management of partnerships of a broad range
of Florida based nonprofit organizations and State University System (SUS) institutions in the
fulfillment of MMERI’s program mandate. Work with the MMERI team and partners to ensure said
entities have robust operating infrastructures to reach desired demographics, populations and
communities whether in rural and/or urban areas.
Conversations on Cannabis Forum and MMERI Quarterly Reports Coordination
Work with MMERI Team and partners on planning and implementation of quarterly public education
campaign strategies and activities
Community engagement planning and strategy formation
Public education campaign plan outcome data review, assessment, updates and strategy formation
Virtual Forum Coordination, Production, and Technical Directing
Event planning, implementation and guest relations
Hosting and production
Pre- and post-production and multichannel distribution
Graphic design of event marketing materials
Outcome assessment
Quarterly reports
E-newsletter Production and Distribution
Editorial plan
Newsletter content
Graphic design
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Database updates
Distribution (2xs – original and ICYMI – In case you missed it deployments)
Copywriting and Content creation
Copy for campaign ads, collaterals and materials (social, web, print, digital)
Assistance with Print Media Content and Administration
Developing monthly flight plans
Graphic design and placement of print media ads
Administration of Print media vendors
Graphic Design of Event Marketing Materials
Work with the MMERI Team on the coordination, development and production of targeted and
specialized consumer focused education content and collaterals as determined by MMERI program
needs.
Develop content and collaterals for distribution through MMERI’s community outreach partners and
via MMERI’s extensive multi-media channels
Work with MMERI on education modules development
Learning Management System (LMS)
Collaborate with the FAMU MMERI Team in the design, development, implementation and
management of an LMS to advance MMERI’s education materials, course(s), modules, collaterals
etc.
Due Date: September 14, 2021 @ 2.00 P.M
Address:
Office of Procurement Services
Florida A & M University
2380 Wahnish Way, Room 214
Tallahassee, FL 32307
(850) 599-3203 (Office)
(850) 561-2160 (Fax)
E-mail:
Bonfire Website:
Relevant agencies to consider include Prosek Partners and Hunter PR.
