News From Zeno Group, MWWPR, RF/Binder, Lippe Taylor, & Text100
Zeno Group Becomes Global AOR for Lenovo
Lenovo decided to consolidate their corporate and business units globally for their public relations including all their brands such as Motorola. That block of business is going to be handled by Zeno Group and should net them about $6 million. Other firms who pitched the RFP included WE Communications, Weber Shandwick, Porter Novelli, and Ketchum.
Heather Wilson Leaves MWWPR
After only nine months or so, EVP and managing director of issues management and national crisis, Heather Wilson left her job with MWWPR. Previously she worked at Abernathy MacGregor in San Francisco and Weber Shandwick.
RF|Binder Opens San Francisco Office to Increase Social Impact
Annie Longsworth, who founded and led The Siren Agency, will become the managing director for the new office RF|Binder is opening in San Francisco. The office, and her efforts will be focused on social impact. Other work will be in helping clients find their unique voice regarding social transformation business.
Lauren McGrath, Influence Marketing Pro, Joins Lippe Taylor
Refinery29’s former VP of talent partnerships and influencer strategy now works at Lippe Taylor as their talent and influencer engagement leader, a new position created for her. McGrath began her career as talent manager at Creative Artists Agency. She has worked with Fortune 500 businesses, celebrities, and digital influencers in the past.
Adam Selwyn Becomes Creative Director at Text100
Adam Selwyn joins Text100, a Next Fifteen affiliate, to become the new North American creative director. Before this, he was with Golin (an Interpublic PR agency) as their creative director of business development. Other jobs include being creative director and VP at Olson Engage, an account supervisor at Dig Communications, and at Ketchum as an account executive. His duties in the new position will be to oversee and direct the building of Text100’s North American creative hub, as well as increase and improve the creative culture of the company in all four US offices. He’ll be based in New York and report to Richard Parkinson, global creative director.
