Northeastern Workforce Development Board
DIGITAL MARKETING AND SOCIAL MEDIA SERVICES
Northeastern Workforce Development Board (NWDB) is seeking proposals from qualified and experienced contractors to provide digital marketing and social media support services as well as design services to support the NWDB brand as well as specific agency programs and initiatives, specifically NextGen through the E3 initiative.
Background
The Northeastern Workforce Development Board (NWDB) is a group of community leaders appointed by local elected officials. The NWDB serves North Carolina’s 10 most northeastern counties: Camden, Chowan, Currituck, Dare, Gates, Hyde, Pasquotank, Perquimans, Tyrrell, and Washington Counties. The purpose of the NWDB is to provide policy, planning and oversight for local workforce development programs and to address workforce issues as identified by the communities that they represent. NWDB’s mission is to foster employment of northeastern North Carolinians by enriching the skills and suitability of candidate employees for the businesses of the region.
With more customers and stakeholders relying on digital platforms, especially youth, to get information, it is critical for NWDB to have a streamlined and effective digital presence, whether it’s social media channels or paid digital banner ads. This proposal is to supplement NWDB with the planning and execution of high-quality, effective, creative digital owned and paid campaigns in support of NWDB’sNextGen brand, programs, and other program initiatives through the E3 initiative. The goal is to create a digital outreach strategy targeted to youth by contracting with a digital marketing firm and embedding the outreach strategy with the benefits of being a NextGen participant, such as earning money for reaching goals (incentives) and participating in work-based learning. The digital outreach campaign would focus on expanding our presence on Facebook and adding advertising through other social media platforms that are popular with our youth including Instagram, Snapchat, and TikTok, and other applications such as music streaming services and other services targeted toward youth.
Scope of Work
I. Social Media Support – Proposer will provide support NWDB/NextGen’s social media
channels (Facebook and more as the agency expands)
Tasks
a. Social media content calendar development/post boosts for NextGen page
b. Developssocial media content for all platforms(writing, graphic design,
animation, research services)
c. Social media dashboard and metrics
Deliverables: Day-to-Day support as needed; quarterly/monthly/weekly content calendars
with text/graphics; Strategic plan; hashtag strategy; dashboard updated weekly for social
media to target youth. All content must be approved by NWDB.
II. Paid and Organic Digital Marketing Services – Proposer will support agency initiatives
by developing digital marketing plans, strategies and materials
Tasks
a. Media planning and buying
b. Targeting
c. Creating dashboards, analyzing metrics and making recommendations for
optimizations
d. Development of content to support digital marketingcampaigns, targeted towards
youth such as music streaming services, etc.
e. Graphic design services
f. Creating and maintaining and ongoing dashboard, analyzing metrics and
making recommendations to optimize campaigns
Deliverables: Marketing, Education, & Outreach (ME&O) plans, media
planning/buying and graphic and content support as needed to target youth. All
content must be approved by NWDB.
Due Date
August 23, 2021 by 12:00 p.m
Address
The proposal should be submitted by email to honeal@accog.org
Agencies to consider for this assignment include Prosek Partners and Hunter PR.
