Office of the United Nations High Commissioner for Refugees Issues Media Buying RFP

Office of the United Nations High Commissioner for Refugees Issues Media Buying RFP
Office of the United Nations High Commissioner for Refugees Issues Media Buying RFP

OPSP Canada is looking for the establishment of Frame Agreement with one or more TV media buying agency.

Background:

The Office of the United Nations High Commissioner for Refugees was established on 14 December 1950 by the United Nations General Assembly. The agency is mandated to lead and co-ordinate international action to protect refugees and resolve refugee problems worldwide. Its primary purpose is to safeguard the rights and well-being of refugees. It also has the mandate to help stateless people. In more than five decades, the agency has helped tens of millions of people restart their lives. Today, a staff of some 8,600 people in more than 125 countries continue to help more than 33.9 million globally displaced persons. To help and protect some of the world’s most vulnerable people in so many places and types of environments, UNHCR must purchase goods and services worldwide. For further information on UNHCR, its mandate and operations, please see http://www.unhcr.org.

Scope of Work:

PSP Canada is looking for the establishment of Frame Agreement with one or more TV media buying agency/ (ies) to support in the purchase of media across stations in Canada, in order to:

  • Air spots which procure for UNHCR regular and one-time gift donors at a positive ROI (return on investment);
  • Maximize cost efficiencies (cost per spot and cost-per-thousand) and deliver converted response at the lowest possible cost;
  • Develop test matrices (time-length, ask amount, response mechanism) in order to optimize the performance of the program
  • Recommend a media spend plan that help us grow a set of core stations through thoughtful station testing

The agency/ (ies) goal is to develop, implement, execute, test and optimize the most effective media-buying strategy/ (ies), in order to achieve the greatest possible impact for a given fundraising budget.

Overall PSP Canada expects from the company to deliver on or exceed annual budget goals whilst maximizing ROI.

The Frame Agreement will be signed with the successful bidder(s) for a period of three years (3) with the possibility of further extension for two (2) additional periods of one (1) year each:

                Phase 1: March 2020 – February 2021

                Phase 2: March 2021 – February 2022

                Phase 3: March 2022 – February 2023

TV media buying services in Canada

                Phase 4: March 2023 – February 2024

                Phase 5: March 2024 – February 2025

In order to indicate the volume of the work, please find hereunder PSP Canada projected media spend:

  • 2020: $1.5M
  • 2021: $1.7M
  • 2022: $1.9M
  • 2023: $2.1M
  • 2024: $2.3M

These budgets are subject to the performance we are able to achieve. There is capacity to grow the program if performance exceeds projections. The budget is inclusive of all fees to the media agency but exclusive of fees paid towards creative production, response handling, production, dubs and detailed reporting.

Due Date:

August 23rd, 2019.

Address:

DENCOBID@unhcr.org

Edelman PR and Ketchum PR have Canadian operations.