In Russia, With Love: Ogilvy Launches Ogilvy CommonHealth Russia
Ogilvy CommonHealth Russia is supposed to complement Ogilvy Group Russia with a specialized communications practice for the pharmaceutical and healthcare market.
Ogilvy CommonHealth Worldwide has appointed Dr. Ekaterina Vaganova to manage the new practice. Interestingly, Vaganova is a medical doctor who graduated from the Warsaw Medical Academy in Poland, and also started her pharmaceutical career at PwC Poland. Back in Russia since 2004, she previously worked for Publicis Group Russia, leading and developing the pharmaceutical business unit.
“Health has always been a key human value. That’s why emphasizing the importance of health-related products for our customers is a priority for us. We’ve built a first-class professional team — doctors, strategic planners, creatives and skilled communications managers — to deliver for our clients,” said Dr. Vaganova.
The range of services covered by Ogilvy CommonHealth Russia will include market access, OTC and Rx portfolio management, marketing services, patient/HCP/pharmacy insights, advertising, media planning, medical education, and digital communications including CRM programs.