Ogilvy Public Relations Worldwide has just announced their position as agency of record United Service Organizations (USO). The PR company will also be working to develop a Signature Campaign for the company.
“We are very proud to partner with the USO as Agency of Record and on such an exciting project as its Signature Campaign,” said Robert Mathias, managing director of Ogilvy/Washington. “The work the USO has done on behalf of US servicemen and women and their families is laudable. We look forward to partnering with the USO to amplify the awareness of all of the impact it offers.”
USO helps boost the spirits of U.S. military troops and their families through entertainment and programs in their host countries to help them feel more at home. These include Christmas and other holiday programs to bring a touch of home to wherever the troops are serving. The organization runs on donations from people rather than government funding and has provided joy to military families around the world. They also sponsor several programs designed to help families in the military, including “Operation Phone Home,” “Operation USO Care Package” and “United Through Reading”.
“The mission of the USO is to lift the spirits of U.S. troops and their families wherever they serve,” Lisa Ross, executive vice president at Ogilvy/Washington. “The USO has engaged Ogilvy to carry its message through all of the USO’s communications as well as to create a comprehensive Signature Campaign that will encourage Americans to show their appreciation and express their gratitude for the men and women who defend us.”