At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole. Moreover, with the help of the Abercrombie & Kent Philanthropy, OREO donated Antarctica’s first solar-powered Penguin Cam to the scientists and researchers at the Palmer Station. People all over the world will be able to see live footage of penguins in their natural habitat.
“This is the exclamation point that ends what’s been an exciting year of celebration,” said Cindy Chen, marketing director, OREO. “In March we set out to help everyone, everywhere celebrate the kid inside and with this special delivery we can say we’ve achieved that! Now people on every continent can experience the delight of an OREO twist, lick and dunk.”
“The OREO cookie has been pivotal in giving kids of all ages moments of delight in the United States for 100 years,” Chen added. “But nothing brings us more joy than being able to create new, unexpected moments across the world in fresh and exciting ways.”
OREO remains the top-selling biscuit these days. They had a complex campaign celebrating the brand’s anniversary and this brilliant ending is definitely a good PR move, but also something to remember as many will have the chance to see penguins with just a click, sitting in front of their computers, with the help of OREO.
Among the agencies who work with Oreo are Weber Shandwick & Canadian based Strategic Objectives.