The OutCast Agency: A Good SF Agency… Less Good Elsewhere
OutCast Agency, formerly OutCast Communications, was founded in 1997 as a high-tech PR firm. Alex Constantinople became a partner and COO in 2010, and less than a year later she became their CEO. San Francisco is where they are headquartered, but they have offices in New York and Los Angeles as well.
Interesting PR Tidbits
In June 2005, The OutCast Agency became a subsidiary of Next Fifteen Communications Group PLC, a U.K. communications agency. Their New York office, and possibly the others too, are dog-friendly workplaces, where pets regularly visit their humans and stay for a day. The firm was founded with the characteristics of excellence, balance, and integrity as their goal internally as well as in client efforts. These values build the culture of The OutCast Agency. They’re what they strive for and look for when hiring new people. Using execution and strategy, they create branding opportunities for their clients. Attempting to incorporate clients’ challenges in their own successes.
OutCast Agency Leadership
Alex Constantinople has been OutCast’s CEO for nearly five years. She has extensive experience as a publicist working at NBC, GE and other tier one companies.
The OutCast Agency has a carefully structured employee development plan in place, assigning a career coach to employees within their first months at the agency and then providing ongoing training sessions. Their career coach offers advice and feedback, as well as overseeing annual reviews and offering recommendations for advancement at appropriate times. Their ongoing training on tactical topics, workshops, and techie information are generally taught by experts within the company.
OutCast offers their employees a well-rounded experience, working with a mix of clients from corporate America, technology, start-ups, green technology, venture capital, consumer technology, and recently they’ve added health care to their impressive lineup. Most employees love the opportunities to work with some of the best-known companies in the world, but as in many PR firms, the people often put in long hours – so it’s nice that the animals get to see their owners at the office sometimes. Want to know more about the possibility of working for Outcast? Go to Outcast Agency careers.
They provide clients with brand development and insights, content creation and marketing, community building, analytics, creative services, product launches, event strategy and collateral, crisis management, integrated marketing, media relations, and online experiences. Also they offer help with social business strategy, influencer insights development and positioning, messaging and positioning, personal brand management, mobile experiences, partnerships and sponsorships, thought leadership, and more. “Our innovative services saw growth, and we did a lot more video work last year ,” Alex Constantinople, explains. “We were helping clients with content creation, offering social, digital, and creative services.”
Clients and Awards
Outcast serves clients in a variety of areas including consumer gadgets, green tech, enterprise hardware, software, web services, and social networking. Some of their clients include Etsy, Rent the Runway, West Elm, Patagonia, Facebook, EMC, Autodesk, Amazon, Minted, Spotify, Instagram, and Box.
This is a good agency – outside of their New York office. Strong in tech – and a good place to work for as well.