According to Sandy Shen, research director at Gartner, the global mobile transaction volume and value will average 42 percent annual growth between 2011 and 2016, with a predicted market worth of $617 billion and 448 million users worldwide by the end of the period. To meet the trend, mobile solutions providers need to come up with innovative and flexible, yet affordable solutions for businesses.
Among these, podifi™ comes out as one of most revolutionary, offering businesses plug and play, contactless communication technology solutions deployable across multiple smartphone devices without the need for NFC capability to be pre-built into handsets. In simple terms, podifi™ enables retailers to implement mobile coupon redemption, loyalty, payments and store check-in instantly and effortlessly.
“Mobile commerce is booming around the world but while the mobile industry focuses on the development of new hardware and standards for mobile transactions, it has left merchants wondering when the promise will become reality,” explained Ariya Priyasantha, 2ergo Product and Innovations Director, in an official press release. “podifi™ was conceived and developed to get over that problem. It uses existing, mature technologies which are coupled in an innovative platform that can be deployed immediately and is equipped for future developments. It allows merchants to get on with the business of engaging with their target market and gathering new intelligence.”
The platform was developed by the same team responsible for the Orange Wednesdays, a popular customer loyalty programme in the UK, which offers users in the Orange network 2 for 1 cinema tickets every Wednesday. With such a strong pedigree, it is very likely that podifi™ will soon become a leader in its niche in the industry. But there’s a long journey ahead.
First, podifi™ capabilities will be demonstrated live, at the Mobile World Congress in Barcelona, this February 25-28th. Then, a lot of the effort will fall onto the shoulders of Babel PR, the current AOR for 2ergo, the company behind podifi™. And last, it will all be up to podifi™ to deliver upon its promise, and offer customer service beyond reproach.
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