The Port of Pasco, WA (Port) is seeking a creative firm or team to assist with managing the Port’s on-line presence, including web site maintenance, web site development, social media assistance as well as a creative partner in marketing and advertising the Port of Pasco and its assets. The firm should have extensive experience in marketing, communications and web development. The Port of Pasco marketing budget exceeds $100,000 a year, with the bulk of those dollars spent on advertising the Tri-Cities Airport. While not guaranteed, it is expected that the contractual relationship between the parties will be multi-year. Work will be conducted under a task order system.
The Port of Pasco (Port) is a public agency that promotes economic development within the Port district. The Port is a diverse entity providing a multitude of transportation and real estate assets with the intent of growing and diversifying the local economy. The Port operates the Tri-Cities Airport, the regional commercial airport with enplanements approaching 400,000 passengers per year. The Port also owns the Big Pasco Industrial Center, which has trans-loading capabilities from water, to rail and to truck as well as 2,000,000 square feet of industrial building space. Osprey Pointe and the Marine Terminal redevelopment projects offer mixed-use development opportunities on the shores of the Columbia River. The Port also works with local and regional partners in its economic development efforts and will seek different marketing approaches and partnerships depending on the audience.
Scope of Work:
TASKS TO BE ACCOMPLISHED:
These are initial tasks, the expectation is that there will be multiple task orders over the course of the agreement.
Task 1 Communications Plan
· The Port of Pasco has an updated web presence and a new logo. We recently started utilizing social media and still use many forms of traditional media. The purpose of this task is to review the various activities undertaken by the Port of Pasco to communicates its message and develop a communication plan that also includes recommendations of resources, both monetary and human, that will be needed to implement the plan.
· The Port of Pasco communicates to various audiences, and while there is some overlap these audiences are relatively distinct. The Tri-Cities Airport communicates to the travelling public. Real Estate communicates with existing tenants, potential tenants, real estate developers and real estate agents. The Port of Pasco communicates with the citizens within the Port of Pasco.
Task 2 – Development of Marketing Materials/Advertising for LAX Service
· Beginning March 31, 2019, United Airlines will provide non-stop, daily service to LAX (press release attached). This service is the result of a multi-year effort including award of a Small Community Air Service Development (SCASD) Grant. The local match for the grant includes marketing dollars. While not yet set, funding for the marketing campaign with both match and grant dollars could approach $100,000. The successful creative partner will be part of the team that includes the Port of Pasco, Perceive Communications (TC Airport PR firm), United Airlines and Visit Tri-Cities that will be working together to promote the new flight.
Task X – Other Duties
· The successful firm will provide various tasks, including but not limited to; print ads, digital ads, television ads, radio ads, video, photos, ad buying, website maintenance, website development, SEO management, social media management, and graphics.
January 23rd, 2019
Agencies worth considering include Makovsky PR and Kwittken PR.