7up Marketing & PR Strategies
7UP, the popular lemon-lime soda brand, has employed various marketing and public relations (PR) strategies over the years to maintain its relevance and appeal. Here’s an overview of some of the key components of...
Category: PR Insights
Strong European Fintech PR Programs
Here are 50 notable fintech PR campaigns from Europe, illustrating various methods of engaging with audiences, promoting products, and enhancing brand visibility: These campaigns reflect a range of strategies and highlights from across the...
Private Equity Firms That Have Invested In PR & Communications
Private equity firms often seek to acquire communications companies to expand their portfolios in the communications sector, benefiting from the industry’s growth and increasing demand for integrated marketing and public relations services. Here are...
50 Great Asian Fintech PR Programs
Here are 50 notable fintech PR campaigns from Asia, highlighting various approaches to engaging with audiences, promoting products, and boosting brand visibility: These campaigns showcase diverse strategies and innovative approaches in the fintech PR...
Ten Best Digital PR Databases: Cision, Meltwater, Buzzsumo & More…
Digital PR databases are essential tools for managing media relations, tracking coverage, and analyzing campaign performance. Here are ten of the best digital PR databases currently available: 1. Cision 2. Meltwater 3. PR Newswire...
Comparing PR and Marketing Strategies of Bedding Companies: A Detailed Analysis
In the competitive bedding industry, companies deploy various public relations (PR) and marketing strategies to stand out in the market, enhance brand recognition, and drive sales. This analysis compares the PR and marketing approaches...
The Evolution of Gambling PR: From Traditional Media to the Digital Age
Public Relations (PR) in the gambling industry has undergone significant transformations, especially with the rapid advancement of technology. From its roots in traditional media, gambling PR has evolved into a dynamic field driven by...
US PR Firms and a Kamala Harris Presidency: Opportunities and Strategic Advantages
A Kamala Harris presidency presents unique opportunities and challenges for US PR firms. As the first female Vice President of South Asian and African American descent, Harris represents a significant shift in American political...
Successful Wine PR Programs: Real-Life Examples
Public relations (PR) plays a crucial role in shaping the perception of wine brands and influencing consumer behavior. An effective PR strategy can elevate a winery’s visibility, enhance its reputation, and ultimately drive sales....
25 Notable and Successful Video PR Programs
Here are 25 notable and successful video game PR programs from 2024 that showcased innovative strategies, impactful campaigns, and strong engagement with audiences: Major Game Releases and Campaigns Innovative PR Approaches Creative Event Marketing...
