How McDonalds used litigation PR to shape public perception of the 1994 hot coffee lawsuit, turning a potential PR disaster into a debate about frivolous lawsuits
Learn how Uber’s Greyball scandal revealed illegal practices to evade law enforcement, leading to public backlash and damaged trust due to poor crisis management.
Learn how to write powerful press releases that grab attention, convey value & earn media coverage. Tips on structure, strategy & best practices for effective corporate communication
Learn how creative strategies in publicity capture attention and build brand loyalty through innovative campaigns, audience engagement and emotional storytelling
Learn essential tips for mastering on-camera interviews, from preparation and body language to dress code and messaging. Expert advice for delivering credible TV appearances.
Learn how to write powerful speeches that move and inspire audiences, from crafting a strong opening to ending with impact. Get practical tips to master this timeless art.
Learn how big companies leverage market research data and analytics to gain competitive advantage and make strategic decisions in today’s complex business landscape
Learn how to create effective press releases in 2025, featuring strategies for digital distribution, multimedia integration, and SEO optimization for maximum reach and impact
Learn how environmental lobbying can drive positive change through ethical advocacy, evidence-based strategies and grassroots mobilization to protect our planet
Learn how Saudi Arabia’s media landscape evolves with Vision 2030, and get tips for successful media relations in this culturally-sensitive environment
