Learn how effective financial PR builds trust through transparency, timing and strategy in today’s skeptical business landscape. Tips and case studies for modern PR pros.
Learn how Johnson & Johnson’s response to the 1982 Tylenol poisoning crisis became a model for corporate crisis management and brand protection.
Learn how Edelman transformed Microsoft’s image from a traditional software company to an innovative tech leader through strategic PR and brand positioning campaigns
Learn how FleishmanHillard’s PR strategy helped Intel launch new processors through teaser campaigns, influencer partnerships and effective crisis management
Learn how strategic litigation PR can protect reputation, shape narratives & influence legal outcomes. Expert tips for managing communication during legal disputes.
Learn how strategic litigation PR helps companies manage legal disputes, protect reputation and control media narratives during lawsuits and crises
How McDonalds used litigation PR to shape public perception of the 1994 hot coffee lawsuit, turning a potential PR disaster into a debate about frivolous lawsuits
Learn how Uber’s Greyball scandal revealed illegal practices to evade law enforcement, leading to public backlash and damaged trust due to poor crisis management.
Learn how to write powerful press releases that grab attention, convey value & earn media coverage. Tips on structure, strategy & best practices for effective corporate communication
Learn how creative strategies in publicity capture attention and build brand loyalty through innovative campaigns, audience engagement and emotional storytelling
