Unlike standalone businesses, franchises are unique because the reputation of the entire system is affected by the actions of individual franchisees. Therefore, franchise PR teams must manage crises with a high level of coordination and strategy.
Some high-profile examples of marketing missteps or questionable strategies in sports: 1. New Coke (1985) 2. EA Sports UFC (Early Years) 3. Nike’s ‘Lance Armstrong’ Endorsement 4. Reebok’s Failed Endorsement of John Cena (2009) 5. Puma’s Association with Snoop Dogg’s “Snoop Dogg” Shoes 6. Pepsi’s ‘Live For Now’ (2017) 7.
Here are ten successful AI-focused PR programs or campaigns that have effectively raised awareness and demonstrated the capabilities of AI technology: These programs effectively used Public Relations to highlight the innovations, applications, and societal benefits of AI technologies, creating substantial impact and engagement.
In an increasingly globalized world, the cultural tapestry of societies is becoming ever more intricate. For public relations (PR) professionals, understanding and harnessing the power of multicultural marketing is not just a trend but a necessity. As brands strive to resonate with diverse audiences, PR strategies must evolve to address
Successful travel PR and travel marketing campaigns for resorts often combine captivating visuals, unique experiences, and targeted messaging to attract and engage potential travelers. Here are fifteen standout travel marketing campaigns that have effectively promoted resorts: 1. Marriott’s “The Room That Changed Everything” 2. Four Seasons’ “Four Seasons Private Retreats” 3. Hilton’s
In the world of cybersecurity, effective public relations (PR) can make a significant difference in how a company is perceived, especially in the wake of a breach or security incident. However, navigating cybersecurity PR is fraught with challenges, and missteps can have serious repercussions. Below, we explore some common cybersecurity PR mistakes
In today’s fast-paced world, consumers are increasingly turning to supplements to improve their physical health, mental well-being, and overall quality of life. The supplement industry, which encompasses a wide range of products from vitamins and minerals to herbal remedies and functional foods, has experienced significant growth over the last few
Comparing the brand and marketing strategies of large investment banks requires a deep dive into their unique approaches, target audiences, and overall market positioning. Here’s a detailed analysis: Introduction Investment banks are crucial players in the financial sector, providing services such as underwriting, advisory, and trading. Their brand and marketing
Introduction In the personal care industry, soap brands utilize a variety of marketing and public relations strategies to differentiate themselves and capture consumer attention. These strategies often blend traditional advertising with modern digital approaches, focusing on product quality, brand values, and consumer engagement. This analysis compares the marketing and PR
