PR Leaders

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Alexei Orlov Talks Brand Fusion

According to Alexei Orlov, most brands serve, but only an elite few go beyond. These brands create the trends along with bearing the responsibility of setting them. They serve and reshape. Success and notoriety come because they do more than lead. They transform opinion and reshape the way we think.

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The importance of long copy in ads

These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium. In spite of that, a print ad that is a perfect cocktail of words and pictures can be as impactful as contemporary, digital components.   Long copy can still

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Rick De La Croix: Genius At Building Brands

With over two decades in the luxury watch industry, Pieric “Rick” De La Croix is one of the major figures in the industry of luxury watches, working as the CEO of Ares Distributors. In that position, he works with numerous luxury watch brands across the US as well as Latin

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David Steinberg and Zeta Global

David A. Steinberg: Co-Founder and CEO of Zeta Global

The CEO who made Multi-million Brands Famous David A. Steinberg is the CEO of Zeta Global, a solutions-based marketing company with headquarters in New York. He is a successful entrepreneur with an impressive track record who has taken two companies public.  His net worth is estimated at approximately $950 Million

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Nicholas Adams: Leveraging the power of partnership post-pandemic

Everything PR News’ ongoing talks with industry leaders continues today with Ninico Communications CEO Nicholas Adams. Founded in 2011, the award-winning public relations agency has created campaigns, developed strategic messaging, and served as a publicist to some of California’s most celebrated brands and business leaders. Q&A: Nicholas Adams + Everything

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Peppercomm PR: A Profile

Interview with Steve Cody, Founder & CEO of Peppercomm

Humor is a HUGE Strategic Differentiator Tell me a bit about Peppercomm’s founding. I need to know where the “Pepper” part came from! Peppercomm was founded in September of 1995, after I had become disenchanted with the stultifying life of being a top executive at a global holding company. I couldn’t

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Q&A with Anvil Media President, Kent Lewis

Learn how a boutique digital agency generated a Fortune 50 prospect via a parody press release We sat down with Kent Lewis, President & Founder of Anvil Media, a digital agency based in Portland, Oregon. What is Anvil Media all about? Anvil Media was founded in 2000, two years after

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Q & A with (W)right On Communications President and Founder, Julie Wright

 What’s (W)right On Communications all about?   Our public relations agency was founded in 1998. As we’ve grown over the decades, we’ve continuously adapted to a shifting communications landscape.   Today, we serve organizations in complex and unpredictable business environments like energy and cleantech public relations but also hospitality PR–which became very chaotic in 2020 and 2021–as well as senior

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