Interview with Jeff Baker, the CMO for Brafton’s marketing team. He specializes in SEO research and testing. In his personal time, he is a woodworker and jogger. He hosts a podcast that can be found below: https://itunes.apple.com/us/podcast/above-the-fold-by-brafton/id1413932916 1. What is the biggest challenge you’ve faced as a CMO? I come
· What is your role at Acuity Knowledge Partners and how have your responsibilities been redefined by the pandemic? As the Chief Revenue and Marketing Officer (CRMO) at Acuity Knowledge Partners (Acuity), I lead all sales, account management and marketing activities for the global organization. My role, and sales and marketing
One of the great ways that business owners can get a head start in launching their companies is by promoting them on social media platforms. As long as they have a strong social media strategy, it’s one of the most cost-effective and efficient tools. Market Research The first step in
Q: What’s your favorite part of being a CMO? A: Since PostcardMania (PCM) founder and CEO, Joy Gendusa, brought me on in 2004, it’s always been a delight to serve PostcardMania’s central purpose: helping small business owners grow their companies. It’s been enjoyable solving the marketing puzzle for different industries. We started
It takes far more than a quiver of sought after works by leading contemporary artists to stand out in the saturated art market. Kaws, Takashi Murakami and Jeff Koons are all household names, and while presenting their works might turn a significant profit, institutional innovation is vital to success in
According to Alexei Orlov, most brands serve, but only an elite few go beyond. These brands create the trends along with bearing the responsibility of setting them. They serve and reshape. Success and notoriety come because they do more than lead. They transform opinion and reshape the way we think.
These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium. In spite of that, a print ad that is a perfect cocktail of words and pictures can be as impactful as contemporary, digital components. Long copy can still
Virgo PR Executed Recent Funding Announcing $100M Investment From a16z, Highlighting Uptick In the Platform’s NFT Transaction Volume And Cross-Blockchain Support Virgo PR, a New York PR agency that creates campaigns that delight audiences and attracts attention, has been appointed to work with OpenSea, the world’s first and largest digital marketplace
With over two decades in the luxury watch industry, Pieric “Rick” De La Croix is one of the major figures in the industry of luxury watches, working as the CEO of Ares Distributors. In that position, he works with numerous luxury watch brands across the US as well as Latin
The CEO who made Multi-million Brands Famous David A. Steinberg is the CEO of Zeta Global, a solutions-based marketing company with headquarters in New York. He is a successful entrepreneur with an impressive track record who has taken two companies public. His net worth is estimated at approximately $950 Million
