PR Leaders

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Promotional Tips for Companies in a New Era

One of the great ways that business owners can get a head start in launching their companies is by promoting them on social media platforms. As long as they have a strong social media strategy, it’s one of the most cost-effective and efficient tools. Market Research The first step in

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POSTCARD MANIA CMO FEATURE

Q: What’s your favorite part of being a CMO? A: Since PostcardMania (PCM) founder and CEO, Joy Gendusa, brought me on in 2004, it’s always been a delight to serve PostcardMania’s central purpose: helping small business owners grow their companies. It’s been enjoyable solving the marketing puzzle for different industries. We started

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Alexei Orlov Talks Brand Fusion

According to Alexei Orlov, most brands serve, but only an elite few go beyond. These brands create the trends along with bearing the responsibility of setting them. They serve and reshape. Success and notoriety come because they do more than lead. They transform opinion and reshape the way we think.

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The importance of long copy in ads

These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium. In spite of that, a print ad that is a perfect cocktail of words and pictures can be as impactful as contemporary, digital components.   Long copy can still

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Rick De La Croix: Genius At Building Brands

With over two decades in the luxury watch industry, Pieric “Rick” De La Croix is one of the major figures in the industry of luxury watches, working as the CEO of Ares Distributors. In that position, he works with numerous luxury watch brands across the US as well as Latin

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David A. Steinberg: Co-Founder and CEO of Zeta Global

The CEO who made Multi-million Brands Famous David A. Steinberg is the CEO of Zeta Global, a solutions-based marketing company with headquarters in New York. He is a successful entrepreneur with an impressive track record who has taken two companies public.  His net worth is estimated at approximately $950 Million

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Nicholas Adams: Leveraging the power of partnership post-pandemic

Everything PR News’ ongoing talks with industry leaders continues today with Ninico Communications CEO Nicholas Adams. Founded in 2011, the award-winning public relations agency has created campaigns, developed strategic messaging, and served as a publicist to some of California’s most celebrated brands and business leaders. Q&A: Nicholas Adams + Everything

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