PR in the News: Events, Awards & Scandals
Several events, awards and scandals have taken public relations by storm across the world this week. Big names in PR and politics have joined forces to host major events; while other big names are struggling to overcome scandal allegedly caused by staff members.
Read on to see what new developments have taken place around the globe:
The Holmes Report Collaborates with Russian Agency
The Holmes Report and Russian agency, Bruman Media, combined efforts to plan a PR event, focusing on changes in public relations across Russia. Topics the event expects to cover include social trends, data analytics, the role of PR experts, and the client/agency relationship.
Paul Holmes will make an appearance as a keynote speaker, and invitations request that notable PR figures lend their voices to the event, as well. The event, dubbed PR Trends 2016, is scheduled to take place on June 7, 2016 in Moscow.
MWW PR CEO Hosts Fundraiser for Clinton
Another notable event expected to make big waves in the PR and political community, involves one well-known political candidate. Hillary Clinton, Democratic presidential candidate, is expected to do an appearance in Tenafly on Friday. The event charges $2,700 per person, and will raise money for Clinton’s campaign. CEO of MWW, Michael Kempner, is organizing the affair.
Infinite Spada Ranked No.1 Law Firm Again
Other brands in public relations have also experienced advantageous moves this week. The National Law Journal ranked Infinite Spada as the number one PR agency for law firms in the United States, for the fourth year in a row. The firm also received recognition as number one in crisis management and integrated law firm marketing provider, and number three in the legal marketing and branding and social media consultancy categories.
The company received numerous awards since its creation through a merger with Infinite PR and Spada.
Weber Shandwick uses Facebook at Work
Weber Shandwick also announced great news this week, when it became the first global PR firm to adopt the Facebook at Work. The launch follows a successful pilot launch, which began back in late 2015. The launch is a part of the company’s approach to exploring innovative technologies to better serve its clients. Weber Shandwick is adopting Facebook at Work worldwide, and will include nearly a quarter of its staff as users.
Cicero Apologizes for Smear Campaigns
Google is arguably one of the most useful tools on the internet. Recently, London-based PR firm, Cicero, allegedly used Google ads as a tool for smearing the reputation of the firm’s rivals, while pointing traffic to Cicero. Some of the firms targeted included Edelman, Pottinger, and Brunswick.
The ads have since been stopped and Cicero’s head of marketing apologized, while explaining that a “junior member of staff” made the “mistake”. So far, the PR firms affected have declined to comment about the incident.
