Paul Dyer named Lippe Taylor’s new President
Lippe Taylor, a firm specializing in marketing to women, just named Paul Dyer their new president, bringing him in to develop the agency’s next generation creative communications model. Dyer left W2O Group after eight years. In his new position, he’ll increase the capabilities they offer clients by applying modern PR practices. According to Dyer, “The market continues to converge as every agency focuses on innovating into adjacent swim lanes. Clients are tired of being sold services that are works-in-progress, though. In addition to innovation, they need to demonstrate results. As we saw with last year’s election, Earned Media has emerged as the most powerful way to drive digital engagement, and Lippe Taylor is one of the few agencies that consistently generate earned media.”
Bell Pottinger Changing Tactics
Bell Pottinger took some hits in 2016 and in the process also lost their founding chairman, Lord Bell, and other personnel. Moving forward, Hugh Taggart and James Thomlinson, the current managing directors, are making big changes to their approach. They call it Engage by Bell Pottinger and they’re bringing their employees from corporate, consumer, brand, digital, and design divisions together and focusing on content, consultancy, and campaigning.They’ll be offering their clients access to innovation, creativity, and insights as they continue to provide excellent reputation management and help with litigation support, political advice, and financial PR.
Amy Lyons of SHIFT Named Top Woman in PR
Amy Lyons was named PR News’ Top Woman in PR for 2016, among other top women. The awards luncheon was held on January 24 in New York City at the Grand Hyatt. Other women being honored include Catherine Blades of Aflac, Marcie Klein of the Leukemia & Lymphoma Society, and Danielle Devine of Johnson & Johnson. Lyons is the managing partner at SHIFT Communication. Her award honors her innovation and accomplishments (as well as the company’s other women’s efforts) making advances in crisis management, content for digital platforms, developing brand messages, protection and building brand reputations for clients and for the agency.
Samsung Shifting to a Single PR Agency
Both the Red Consultancy and Kazoo have been working with Samsung since 2009, each representing different divisions, but Samsung is reportedly looking to go with just one agency. Though Red and Kazoo have both been invited to pitch, the running is not exclusive to them. Others have also been invited.Other working relationships with PR firms will remain intact.
Sodexo Retained Havas PR as UK Agent of Record
Sodexo, a global services provider, just appointed Havas PR as their UK PR representative regarding initiatives in the UK and managing global campaigns locally. Other Havas umbrella agencies will work collectively in France, the UK, and the US. Sodexo has 75 million customers and operates in 80 countries. Claire Quansah in the Manchester office of Havas PR UK will oversee the account.
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