Like “Kleenex” for “tissues”, many people have replaced the word “search” with “Google”. In fact, Googlehas become an active verb for many, who will tell you that they have “Googled something” or are even “Googling it” right now. I’ve even heard parents tell their children, repeatedly asking them why something
Nothing is quite as frightening as the unknown. But, when the unknown surrounds an already unknown quantity – internet technology – both companies and customers can end up with a lot of unanswered questions. And, when it comes to consumer behavior, unanswered questions are almost always bad for public relations.
5W PR, one of the largest independent American public relations firms, today announced that it has expanded its digital service capabilities. The agency’s stand-alone full-service content department includes content writing for blogs, Op-Eds and SEO content and will be offered as a complement to existing communications programs or as a
It was supposed to happen sooner, and it was supposed to have an earthshaking impact on the consumer mobile market. Neither of those predictions came to pass, and now that Microsoft has finally got Nokia’s device unit under its wing, the software giant has a lot of ground to make
It may go down as one of the most brilliant business moves of the early 21st century, or it might end up being one of those “seemed like a good idea at the time” moments. Whatever the future holds for Uber, the service, right now they have a major PR
As more and more companies reap the benefits of Big Data, it will continue to become increasingly vital for businesses to look for the competitive advantages Big Data can offer them. And, while that’s a smart business strategy, one step in that process must be to consider how to prepare
One of the least used methods of excellent PR lies in the application of well-placed praise of others in your field. You see it in awards shows when stars of stage, screen, and music applaud each other. And, you see it in business when brands offer tacit approval or outright
Motivation is what keeps people moving towards a goal. For your company to achieve great results, you need to have a group of motivated employees. If the staff lacks motivation, you will see that reflected in lower job satisfaction and lower employee productivity. Motivational speakers can help you to boost
Today, simplicity in online marketing is more important than ever. You only have seconds to influence a potential customer. Businesses need to realize how distracted and over caffeinated their potential customers are. As I am writing this I have eight tabs open in Firefox, four in Chrome and my Skype
When you think of legal issues with which marketing companies must contend, intellectual property and false advertising usually come to mind. But as the world becomes ever more interconnected, online defamation is quickly becoming a major issue for web development and marketing firms.
