Beauty brands and influencers have created a myriad of innovative social media programs to engage audiences, showcase products, and build brand loyalty. Here are 50 notable and successful beauty digital marketing and beauty social media programs that have made an impact: 1. Glossier’s “Skin First, Makeup Second” Campaign Why: Focuses on skincare and
Owning a leading digital marketing agency we are often tasked with ensuring we help clients sell more consumer products at retail. Here are 25 tips to help clients sell more product at retail: By applying these tips, you can enhance your retail strategy and boost sales of consumer products, creating a more
Financier and entrepreneur David Bergstein regularly inspires people around him. As such, he wrote up 20 leadership tips, each designed to foster effective leadership and inspire teams: Effective leadership is about guiding, inspiring, and supporting your team while continuously growing and adapting. By integrating these tips into your leadership approach, you can
In the competitive world of hospitality, marketing initiatives can sometimes fail spectacularly. Here are 50 notable examples of failed hospitality digital marketing programs, campaigns, or strategies: 1. Marriott’s “Dreamers Welcome” Campaign (2018) Issue: The campaign, intended to appeal to dreamers and creatives, was criticized for being too vague and lacking a clear message.
Kendrick Lamar, a highly influential and critically acclaimed rapper, has adeptly used digital marketing and public relations (PR) strategies to build and maintain his career. His approach to digital media and PR showcases how an artist can effectively leverage these tools to expand their reach, engage with audiences, and maintain
Introduction White & Case LLP, a global law firm with a presence in key financial and business centers, operates in a highly competitive legal market. To maintain its position and continue growing, White & Case deploys a sophisticated legal PR and marketing strategy that enhances its global brand reputation, attracts top talent,
Introduction Overstock, a major online retailer specializing in home goods, furniture, and décor, operates in a competitive digital marketplace. To stand out, Overstock must implement a robust digital marketing and homegoods PR strategy that leverages modern tools and techniques. This guide outlines a detailed approach by examining real-life examples, exploring various marketing
Melia Hotels International, as a major global hotel chain, utilizes a combination of hospitality digital marketing and PR strategies to enhance its brand visibility, engage with potential guests, and drive bookings. While specific strategies may vary and evolve, here’s an overview of effective digital marketing and PR strategies that Melia Hotels or
Here’s a list of notable home goods PR campaigns in Asia that have garnered attention for their creativity, effectiveness, and impact. These campaigns are from various countries and focus on different aspects of home goods, from furniture and appliances to decor and lifestyle products. 1. IKEA’s “The Wonderful Everyday” Campaign (Global, including
