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AI and AI-driven marketing is disrupting the retail industry. It’s becoming like the personalized ads in the film Minority Report. AI is reshaping how people shop and how businesses sell. The AI revolution in...
In a world that’s teeming with innovative products, and each one of them is vying for the attention of potential customers, the best way for a product to stand out in that situation while...
In the intricate collaboration between technology and society, a powerful force has emerged called techno-nationalism. This complex phenomenon intertwines a nation’s identity, defense technology, security, and prosperity with its technological capabilities, leading to a range of...
5WPR has secured the skincare brand StriVectin as its latest client. The 5W Beauty PR team is set to take on the role of driving strategic storytelling for StriVectin’s core products and innovations, as well as for...
There’s a new alluring vision of artificial intelligence in marketing and PR that involves hyper-targeted campaigns, instant audience insights, and more efficiency than ever before. A consumer could be scrolling through social media feeds...
A dazzling smile is crucial to overall health. But oral health awareness is often neglected. To launch a successful oral health awareness campaign, a clear strategy and some creativity are needed. Target audience Divide...
5WPR’s 2024 Consumer Culture Report offers a nuanced perspective on consumer behavior. Contrary to expectations, inflation has transformed into a mere buzzword for consumers, who are showing a willingness to open their wallets, especially...
Space has always beckoned humanity, waiting for the unknown to be explored, filled with promises of knowledge and understanding. However, aside from the space romanticization, there’s more to space exploration than planting flags on...
Atlanta, the bustling capital city of Georgia, is not only known for its rich history and vibrant culture but also for being a hub for businesses. With a thriving economy, it’s home to some...
In the modern marketing field, a scattered approach leaves companies riddled with disconnected messages that don’t connect with audiences. Today’s consumers are a vibrant crowd, they have diverse desires and motivations. Reaching them requires...
