Many people don’t believe in the power of Facebook to drive business and notoriety, because their own campaigns failed. We have now concrete examples on how different strategies worked for some people-brands, and the ROI is not always measured in number of fans, or likes.
Little has been said about danger directly, but much has been implied. Those boring disclaimers that precede movies indicate the socially dangerous move away from innovative risk-taking.
Four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online.
Everything PR News continues its series of talks with the most influential leaders in industry. Today, we had the distinct pleasure of an eye opening chat with Andy Getsey, Co-founder and CEO of Atomic PR. Director of the PR company most identified with Web 2.0, and the digital revolution, by
Ketchum Pleon Germany announced today that it has completed its management transition in Germany. Timo Sieg, managing director in Germany and CEO of Europe, will leave the firm at the end of 2011, and his position will be filled by David Gallagher.
Friday, August 26, 2011, Symantec’s in house PR representative, Natalie Connor, announced the media that the deal was cancelled “with immediate effect.”
6,600 websites involved in illegal online public relations practices were shut down in China, as part of a special campaign that began in April this year.
The gaming world was shocked to find out GameStop was opening PC copies of “Deus Ex: Human Revolution” and removing coupons for OnLive. Now, in response to those shocked reactions, GameStop has pulled the game from shelves completely. The battle between brick-and-mortar shops and online retailers has reached a new
Cadreon enables marketers to reach and engage their online target audiences at any scale in real time. The Australia launch expands IPG’s existing footprint in the country.
MWW Group has been named “PR Agency of the Year” by the Stevie Awards, which also recognized Michael Kempner, president and CEO of MWW Group, as “Executive of the Year.”
