Immediately after signing a two-year agreement with Turkish Airlines to be their global brand ambassador, LA Lakers basketball player Kobe Bryant faces rough criticism from the US Armenian community. Their disapproval was spiked by the fact the Turkish Government refuses to recognize the massive Armenian massacre by the Ottoman Empire.
The Las Vegas Interactive Marketing Association (LVIMA) announced the winners of its Fifth Annual Digital Media Awards competition at the year-end awards banquet. The 2010 competition was open to all Las Vegas digital media designers, ad agencies, interactive media firms, businesses and local interactive marketing professionals with over 120 entries
Calysto Communications, a global public relations and social media marketing firm, announced it helped three more public relations and social media clients achieve successful exit strategies in 2010. TAT, The Astonishing Tribe, became part of Research in Motion (RIM), Widevine was acquired by Google and CTDI bought Calysto client Alloptic.
Online reputation management is about identifying what is being said about you online, responding where appropriate and building up a positive digital reputation.
Use Brand Monitor to understand communities, to understand how they react to certain news and what triggers conversations. The real-time algorithm of Brand Monitor will let you know how customers are feeling about your competitors, and allows you to find opportunities to meet those customers’ needs and attract them to
New research into the values considered important and passed on to children by mothers in five Asian cities reveals interesting data for communicators and marketers targeting this region. Tokyo moms focus on human ties and raise their children to value friends and not impose on other people, Shanghai mothers put
All business owners know that if a customer has a good experience with a company and its products, it will carry over onto other products made by the same company – whether the customer has used the other products or not. Luckily, if customers have a good experience with a
The Minneapolis-based Olson PR agency continues their expansion through acquisition strategy with the addition of public relations shop Dig Communications after buying loyalty-marketing agency Denali in June. The deal signed in the summer of 2010 boosted the agency to become one of the Twin Cities’ largest full-service agencies and one
Jay Alves, Colorado Rockies’ vice president of communications/public relations, has won the 2010 Robert O. Fishel Award for Public Relations Excellence. The Fishel Award, named after the longtime baseball executive, acknowledges a non-uniformed representative of Major League Baseball for their ethics, character, dedication, service, professionalism and humanitarianism.
Helping revive Bushkill Park could be a great project for a local PR company to show what community engagement truly means.
