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Waggener Edstrom Wolrdwide PR

Bing and Waggener Edstrom’s Long Road Ahead

You can plug a billion dollars into a PR machine, but you still cannot sell ice cubes to Eskimos. Waggener Edstrom has tried to sell Microsoft’s Bing search engine with everything from hot fashion models to the man on the street, still the prodigal search entity languishes at third banana

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financial services roundtable everything-pr

The Financial World Finally Pulls out the Big PR Guns

The largest banking and insurance institutions hire dream team of PR, research and advertising specialists in an attempt to rebuild customer trust and fight off negative comments from the Congress, the Obama administration and from their target audience as well. They shift from lobbying and campaign contributions to social media

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cloud safety

IMHO: Cloud Content Distribution is a Game

What’s your honest opinion about popular songs, games, movies and television shows? The media that drives our entertainment industry relies on our interaction in order to see success, and a new tool taps into those opinions on behalf of media marketers. Former Sony Music Chief Executive Don Ienner has created

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Google Bird

Google Versus Facebook, Traffic and Where To Shove It

Facebook supposedly surpassed even Google recently in traffic, or so the reports say. Certainly Facebook has a rapidly growing user base, but if the company is making money they sure are hiding it well. What good is traffic if it won’t pay the light bill. Facebook uses 5 times as

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Los Angeles Earthquake everything-pr

Los Angeles News Media Dumbfounded by 4.4 Quake

An early morning earthquake in Los Angeles caused some alarm for the locals there. But, maybe they should be equally alarmed at the crazy coverage of the event by news media? Sensationalism to offbeat information, L.A.’s reporters seem dumbstruck by a fairly ordinary seismic event. Some are even forecasting the

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