Keeping dirty laundry away from the media is no longer fashionable. Stars today would do anything for a moment of fame. Who is responsible for this degradation in what makes the news and in what the public is interested in?
Media Partners, Inc. has been selected as the strategic agency of record for the Big Bad Ball. The ball is held to benefit the Hospice of Wake County each year.
The ability to create a universal language sounds like something that can only happen on a Biblical scale. But Google just may be our modern day version of the Tower of Babel. With the large amount of data the search engine company processes on a daily basis, the past ten
Between March 1, 2010, and Feb. 28, 2011, CUTCO will donate a minimum of $100,000 to the American Heart Association’s Go Red For Women® movement. CUTCO will donate $75,000 to the cause, plus an additional contribution of 10% of the sales of 4-Pc. Red Table Knife Sets and Red Super
For Coca-Cola, and there is no surprise here, building customer loyalty is more important than short-term sales.
If you like sharing your articles, press releases, editorials and any other type of content on Twitter, you want to have it stand out. You want an attention-grabbing title, and you most certainly want a “re-tweetable” title.
Even amidst Toyota’s efforts to rebuild its brand, appease consumers, and testify to committees and the press its dedication to the aforementioned, the car company continues to face bad press as another tale of a runaway Prius is added to the mix. 61 year-old James Sikes called the police yesterday
Having pushed the project pretty hard in the US, Microsoft feels it’s time to go global with its Bing marketing. The company announced its plans to reveal several television ad spots in the UK, promoting Microsoft Bing as a prevalent search engine. The idea, of course, is to convince consumers
So much PR and marketing dogma these days is about the keys to success. But just how many experts do we need to tell us good products and effective communications lead to success? This article is about deconstruction of Silicon Valley and worldwide salesmanship in favor of creating true methods
The modern web is interactive, social and connected. Corporate sites are that mandatory online brochure people browser over by choice. But when a visitor wants more, the best way to provide information is via a press site, a news site or a corporate blog.
