WPP is set to merge BCW and Hill & Knowlton, creating a dominant $1 billion PR entity named Burson, potentially becoming the industry’s largest player. The consolidation, effective from July 1, follows BCW’s creation five years ago through the Burson-Marsteller and Cohn & Wolfe merger. Hill & Knowlton will maintain a
AI and AI-driven marketing is disrupting the retail industry. It’s becoming like the personalized ads in the film Minority Report. AI is reshaping how people shop and how businesses sell. The AI revolution in retail is just starting in 2024. This technology is evolving rapidly, and those who embrace it
In a world that’s teeming with innovative products, and each one of them is vying for the attention of potential customers, the best way for a product to stand out in that situation while transcending its features and specifications to resonate with consumers and carve its own niche is through
In the intricate collaboration between technology and society, a powerful force has emerged called techno-nationalism. This complex phenomenon intertwines a nation’s identity, defense technology, security, and prosperity with its technological capabilities, leading to a range of impacts that ripple through individual lives and global ecosystems. To understand its potential benefits and pitfalls,
5WPR has secured the skincare brand StriVectin as its latest client. The 5W Beauty PR team is set to take on the role of driving strategic storytelling for StriVectin’s core products and innovations, as well as for the overall company. The focus will be on reinforcing the brand’s scientific formulas, supported by clinical
There’s a new alluring vision of artificial intelligence in marketing and PR that involves hyper-targeted campaigns, instant audience insights, and more efficiency than ever before. A consumer could be scrolling through social media feeds when they come across a perfectly tailored ad for hiking boots, featuring the influencer they trust
A dazzling smile is crucial to overall health. But oral health awareness is often neglected. To launch a successful oral health awareness campaign, a clear strategy and some creativity are needed. Target audience Divide the target audience into sub-groups with distinct needs and communication styles. For example, teenage boys might
5WPR’s 2024 Consumer Culture Report offers a nuanced perspective on consumer behavior. Contrary to expectations, inflation has transformed into a mere buzzword for consumers, who are showing a willingness to open their wallets, especially for travel and experiences. This post delves into the key findings of the report, shedding light
Space has always beckoned humanity, waiting for the unknown to be explored, filled with promises of knowledge and understanding. However, aside from the space romanticization, there’s more to space exploration than planting flags on another celestial object. Space is a great catalyst for innovation that’s able to transform people’s lives
Atlanta, the bustling capital city of Georgia, is not only known for its rich history and vibrant culture but also for being a hub for businesses. With a thriving economy, it’s home to some of the best public relations firms that help organizations communicate effectively with their audiences. If you’re
