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ai in retail

How AI and AI Marketing Will Be a Retail Disruptor in 2024

AI and AI-driven marketing is disrupting the retail industry. It’s becoming like the personalized ads in the film Minority Report. AI is reshaping how people shop and how businesses sell. The AI revolution in retail is just starting in 2024. This technology is evolving rapidly, and those who embrace it

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Techno Nationalism

Techno-Nationalism Public relations 

In the intricate collaboration between technology and society, a powerful force has emerged called techno-nationalism. This complex phenomenon intertwines a nation’s identity, defense technology, security, and prosperity with its technological capabilities, leading to a range of impacts that ripple through individual lives and global ecosystems. To understand its potential benefits and pitfalls,

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pr news

News of PR Firms 

5WPR has secured the skincare brand StriVectin as its latest client. The 5W Beauty PR team is set to take on the role of driving strategic storytelling for StriVectin’s core products and innovations, as well as for the overall company. The focus will be on reinforcing the brand’s scientific formulas, supported by clinical

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Oral Health

Building an Oral Health Awareness Campaign from Start to Finish

A dazzling smile is crucial to overall health. But oral health awareness is often neglected. To launch a successful oral health awareness campaign, a clear strategy and some creativity are needed. Target audience Divide the target audience into sub-groups with distinct needs and communication styles. For example, teenage boys might

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Space innovation

Increased Interest in the Space Domain Will Drive Innovation this Year

Space has always beckoned humanity, waiting for the unknown to be explored, filled with promises of knowledge and understanding. However, aside from the space romanticization, there’s more to space exploration than planting flags on another celestial object.  Space is a great catalyst for innovation that’s able to transform people’s lives

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Atlanta

Top PR Firms in Atlanta

Atlanta, the bustling capital city of Georgia, is not only known for its rich history and vibrant culture but also for being a hub for businesses. With a thriving economy, it’s home to some of the best public relations firms that help organizations communicate effectively with their audiences. If you’re

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Why Audience Segmentation is Important

In the modern marketing field, a scattered approach leaves companies riddled with disconnected messages that don’t connect with audiences. Today’s consumers are a vibrant crowd, they have diverse desires and motivations.  Reaching them requires laser precision, not an incompetent approach. This is where audience segmentation shines, making sure brands no

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