5WPR has secured the skincare brand StriVectin as its latest client. The 5W Beauty PR team is set to take on the role of driving strategic storytelling for StriVectin’s core products and innovations, as well as for the overall company. The focus will be on reinforcing the brand’s scientific formulas, supported by clinical
There’s a new alluring vision of artificial intelligence in marketing and PR that involves hyper-targeted campaigns, instant audience insights, and more efficiency than ever before. A consumer could be scrolling through social media feeds when they come across a perfectly tailored ad for hiking boots, featuring the influencer they trust
A dazzling smile is crucial to overall health. But oral health awareness is often neglected. To launch a successful oral health awareness campaign, a clear strategy and some creativity are needed. Target audience Divide the target audience into sub-groups with distinct needs and communication styles. For example, teenage boys might
5WPR’s 2024 Consumer Culture Report offers a nuanced perspective on consumer behavior. Contrary to expectations, inflation has transformed into a mere buzzword for consumers, who are showing a willingness to open their wallets, especially for travel and experiences. This post delves into the key findings of the report, shedding light
Space has always beckoned humanity, waiting for the unknown to be explored, filled with promises of knowledge and understanding. However, aside from the space romanticization, there’s more to space exploration than planting flags on another celestial object. Space is a great catalyst for innovation that’s able to transform people’s lives
Atlanta, the bustling capital city of Georgia, is not only known for its rich history and vibrant culture but also for being a hub for businesses. With a thriving economy, it’s home to some of the best public relations firms that help organizations communicate effectively with their audiences. If you’re
In the modern marketing field, a scattered approach leaves companies riddled with disconnected messages that don’t connect with audiences. Today’s consumers are a vibrant crowd, they have diverse desires and motivations. Reaching them requires laser precision, not an incompetent approach. This is where audience segmentation shines, making sure brands no
While the world still might be wary of the constant barrage of information regarding artificial intelligence and the various tools where it’s implemented, one of those tools has been able to stand out from all the others. ChatGPT has become sort of an AI sidekick, helping its users navigate different
Once a titan of innovation, soaring through clear skies of industry dominance, Boeing has hit a period of intense turbulence. The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the aviation industry and left deep craters in the company’s reputation. The
It’s a great feeling to know that a business is sailing calmly, without a storm in sight. However, that kind of calm and serene climate can quickly change, as practically any situation can devolve into a PR crisis situation for brands. That’s why the most important strategy when it comes
