A brand encapsulates more than just the name of a business. It brings together the ideals, standards, values and characteristics an organization represents. In other words, a brand represents the personality of a business. With a shift in social dynamics and the way certain brands are viewed, sometimes rebranding becomes
Horry County is seeking for its Department of Airports Proposals for an experienced vendor to provide a marketing / data analytics platform for Myrtle Beach International Airport (MYR). The Proposer will be expected to provide a turnkey marketing / data analytics platform solution to help determine market segmentation, market penetration,
The pandemic has left people eager for a change of scenery. Virus tests and forms essential for travel have made planning and organizing trips more difficult. Holiday shoppers are also craving to travel freely again. Quite a few may even wish to travel to places they see on TV screens
Most modern consumers tend to be impulsive in their purchases, which makes them unpredictable. And with the many ways that consumers can make purchases, they don’t have to pay a lot of attention in researching a product or a business. They also tend to expect brands to follow them around
Miami Worldcenter is one of the most luxurious and most visited places in Miami, Florida, with more than 200 shops in this mall. Marc Roberts co-founded it, and it has a great variety of shops, with plenty of options to choose from. This makes it a great place to shop, while it
The manufacturing of Toyota Yaris cars has commenced in the Toyota’s Motor Manufacturing facility in the Czech Republic (TMMCZ). The model is being produced in the manufacturing plant in Kolinis. The Yaris was the Car of the Year 2021, with the TMMCZ plant becoming the second in Europe to produce
Greenpeace Germany, an organization that promotes environmental sustainability, has, together with environmental activist Clara Mayer, sued automaker Volkswagen in a German court because they believe the company isn’t doing its bit to fight climate change. Volkwagen was issued with a list of demands by Greenpeace Germany and Mayer,
America’s General Electric company is a historic and storied conglomerate whose stock used to be one of the most commonly-held stocks in the US. According to recent reports, the industrial titan is about to be broken up into three individual companies focused on healthcare, energy, and aviation. The break-up is
The University is seeking a digital agency to provide a full range of digital marketing/advertising services including creative and media buying. The successful vendor will have a strong track record of managing digital marketing campaigns to support lead generation and enrollment marketing for 4-year universities. Background: Nestled on a 524-acre
The shift to electric mobility is essential in building a sustainable future. Daimler AG, whose luxury automobile brand is Mercedes Benz, is pushing ahead with the change to emission-free mobility. Sustainability is one of the key elements of Daimler’s corporate strategy and hence they are ready to make Mercedes Benz
