Public Relations and Communications Services for “UNDP Through COVID” Campaign
The UNDP Sub-Regional Hub for West and Central Africa seeks the support of a communications firm to launch a communications campaign around UNDP that captures stories of “UNDP Through COVID”.
Background:
About the UNDP Sub-Regional Hub for West and Central Africa
The UNDP Sub-Regional Hub for West and Central Africa (WACA) situated in Dakar – Senegal, operates as a sub-regional component of the Regional Service Centre for Africa (RSCA) of the Regional Bureau for Africa (RBA). It provides 24 Country Offices (COs) or 52% of the RBA’s Country Office footprint in West and Central Africa with dedicated management support and policy and programming advisory services in crucial RBA priority areas, bringing this expertise closer to UNDP’s operational needs in the field.
Its mandate is at the centre of both geopolitics and crisis/fragility management in the subregion, making its core functions attuned to addressing complex and rapidly evolving development challenges mainly through the combination of humanitarian-development-peace and security nexus.
In broad terms, the core functions of the hub comprise of Strategic Regional Functions and Representation, Support to Country Offices and Regional Institutions, Programmes for the Sahel Region, and Implementation of UNDP/UN Regional Initiatives and Regional Projects.
Context
Early into the declaration of COVID-19 as a pandemic, it became clear that its impact will stretch beyond the confines of the health sector. Almost two years later, millions of lives have been lost, and millions more have been exposed to the virus. Throughout, UNDP personnel serving in the region have not been spared of the same fate. While the hope is that the worst is over, this is an opportunity to capture and tell deep stories of how UNDP personnel have pushed through the pandemic.
Background of Required Services
The UNDP Sub-Regional Hub for West and Central Africa seeks the support of a communications firm to launch a communications campaign around UNDP that captures stories of “UNDP Through COVID”.
Scope of Work:
- Develop a campaign strategy that can be easily adapted for multiple campaigns.
- Conduct an analysis that identifies a suitable target audience and proposes the most suitable channels for communication.
- Curate and develop high quality multimedia assets – motion graphic videos, interviews, podcast series, GIFs, posters, quote cards and short quote videos/GIFs etc.
- Establish a strong and unique branding style that (a) adheres to the global UNDP Brand Guidelines and (b) adopts a unique and attractive style for multiple templates and formats.
- Create an emotive and engaging digital media campaign for a broad audience (including UNDP personnel across the world).
- Conduct a series of interviews with UNDP Personnel in the region – RRs, DRRs, Team Leaders and other personnel.
Where necessary, the firm will use licensed stock footage (with broadcast media rights) to aid in story telling – particularly with the documentaries where interview footage alone will not suffice.
Due Date: before Thursday, November 18, 2021 , 4:pm, Dakar Time
Address:
United Nations Development Programme
Dakar Regional HUB
Procurement Unit
Agencies to consider include MWWPR and SS PR.
