Public Relations RFP Issued By Chattanooga Housing Authority
The CHA is now soliciting proposals from qualified entities to provide Public Relations and Marketing services.
The Chattanooga Housing Authority (CHA) is a public entity that was formed in 1938 to provide Federally subsidized housing and housing assistance to low-income families within the Chattanooga area. The CHA is headed by an executive director and is governed by a seven-person Board of Commissioners and is subject to the requirements of Title 24 of the Code of Federal Regulations (hereinafter, “CFR”) and the CHA’s procurement policy. Currently, the CHA has approximately 141 employees. The CHA’s portfolio consists of 14 public housing communities with a total of 3,638 units scattered through the City of Chattanooga. CHA also administers a total of 3,568 Housing Choice Vouchers (Section 8)within Hamilton County. In keeping with its mandate to provide efficient and effective services, the CHA is now soliciting proposals from qualified persons or entities to provide Public Relations and Marketing Service. All proposals submitted in response to this solicitation must conform to all of the requirements and specifications outlined within this document and any designated attachments in their entirety.
Scope of Work:
The CHA desires the Offeror to develop and execute a public relations and marketing services plan that informs the public about the CHA and its work in the community and raises the CHA’s community profile and the value of its programs. The CHA anticipates that it will award a contract for services that will begin on or about January 1, 2020. The CHA will collaborate with the successful Offeror regarding a work schedule after the contract award. At a minimum, the plan must include the following elements:
2.1 PUBLIC RELATIONS
The CHA desires the Offeror to advise on and develop the formulation of website content and newsworthy stories relative to new growth and progress of the CHA, as well as its partnering efforts to deliver both core housing services and self-sufficiency initiatives to the CHA’s residents of the Low-Income Public Housing Program and the Housing Choice Voucher Program. The Offeror must provide the following services:
2.1.1 Meet with Executive staff upon request, and other staff as required, to strategize and conceptualize press-worthy stories and events;
2.1.2 Establish and follow up with media contacts to include, but not limited to, local and national newspapers, television, radio, and social media, as appropriate;
2.1.3 Respond and act upon unforeseen public relations events and opportunities in a flexible and receptive manner;
2.1.4 Increase distribution of materials through internet media;
2.1.5 Develop website content in collaboration with CHA department heads to ensure consistent CHA messaging; and
2.1.6 Provide photography and video services as needed.
November 14, 2019