New York State Homes and Community Renewal has issued an RFP for marketing and advertising. The State of New York Mortgage Agency was created in 1970 to increase the affordability of homeownership for low- to moderate-income residents of New York State. The Agency is a corporate governmental agency constituting a public benefit corporation, created under the Public Authorities Law, Title 17, Section 2400 et. seq. We urge you to visit the Agency’s web site where comprehensive information on the Agency and its programs can be found.
The Agency’ web site is www.nyshcr.org. The Agency funds its mortgage lending activities through the issuance of tax- exempt and taxable (primarily tax-exempt) bonds under two resolutions: the Homeowner Mortgage Revenue Bond (“HMRB”) Resolution and Mortgage Revenue Bond (“MRB”) Resolution. SONYMA has approximately $2.608 billion of bonds outstanding under its HMRB and MRB Resolutions. The majority of the Agency’s recent bond transactions have been issued under its HMRB Resolution. The Agency is one of the nation’s largest issuers of single family housing bonds and the only issuer of such bonds in New York State. In 2016, the Agency issued over $390 million in bonds and funded over 1,898 mortgages.
Scope of Work:
1. Will assist SONYMA in its efforts to maximize the effectiveness of SONYMA’s statewide advertising campaign to promote its mortgages and handle direct contract negotiations. The advertising placement and consultant services may include, but are not limited to:
a) Creating strategic media plans based on research and data;
b) Recommending advertising channels across print, digital, social, broadcast and radio, based on research and SONYMA criteria;
c) Negotiating fees with selected publications and media outlets;
d) Placing ads with media outlets;
e) Processing payments to media outlets;
f) Submitting a monthly report listing all ad and media outlet placements, including the cost for each placement; and
g) Other related Ad Services.
2. Must be able to place advertisements with community-based newspapers throughout the Metropolitan and Non-Metropolitan counties of the State.
August 15, 2017 to:
Alejandro J. Valella, Vice President and Deputy Counsel
New York State Homes & Community Renewal
State of New York Mortgage Agency
641 Lexington Avenue, 4th Floor
New York, New York 10022
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