Public Relations RFP Issued By South Carolina

The University of South Carolina is seeking qualified consultants with extensive experience in branding to assist the Office of Communications and Public Affairs and individual campuses, colleges, schools and administrative units with the implementation of university marketing and branding strategies, The University’s branding initiatives are led through the Office of Communications and Public Affairs

Scope of Work:

The University of South Carolina is committed to the implementation of integrated marketing communications and consistent brand strategies for the Columbia campus as well as the seven regional and comprehensive campuses in the USC system.

The University is seeking qualified consultants with extensive experience in branding to assist the Office of Communications and Public Affairs and individual campuses, colleges, schools, and administrative units with the implementation of university marketing and branding strategies.

While some of the creative execution can be performed by the staff of the Office of Communications and Public Affairs, there will be situations where there is a need for outside creative support.

Should this be necessary, university clients will be required to use one of the approved contractors providing services in the following areas:

• Marketing Strategy Services

• Media Buying

• Freelance Writing

• Graphic Design

• Videography

• Photography

• Web and Digital Services

1. Marketing Strategy Services: Marketing Strategy Services contractors will provide marketing and branding services for the Office of Communications and Public Affairs and for campuses, colleges, schools, and administrative units that require support in articulating the university brand and aligning their objectives and offers with the brand. Marketing Strategy services include but are not limited to: Marketing strategy Brand strategy Brand positioning Messaging strategy and tactics Marketing research and intelligence Marketing planning Content strategy Marketing consulting Audience engagement strategy

• Media Buying Services: Media Buying Services contractors shall work in partnership with advertising staff within the Office of Communications and Public Affairs. Contractors shall identify effective and efficient ways to manage media buying at a regional and national level from initial media research through execution and analysis. The university’s communications goals are as follows: Establish a clear vision of USC’s brand, image and reputation on a national level.

Due Date: November 28

Address:

SUBMIT ELECTRONIC OFFERS VIA THE FOLLOWING URL: https://supplier.ps.sc.edu SUBMIT YOUR SEALED OFFER TO THE FOLLOWING ADDRESS: See “Submitting Your Paper Offer or Modification” provision. UofSC Purchasing Department 1600 Hampton St, Suite 606 Columbia, SC 29208

Hunter PR and Zeno Group are relevant agencies to consider.