PR Perspectives

WPP Group PR Firm

News From WPP, Rosica Communications, MSLGROUP, and TACT

WPP – Conflicts of Interest Almost Inevitable Between Clients and Rival Brands WPP counts over 400 agencies around the world under its corporate umbrella. That means that there are bound to be some conflicts looming between rival clients and brands that must be juggled between their advertising and PR interests.

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PR Found in Entertainers Choosing a Political Side

PR Found in Entertainers Choosing a Political Side

In the middle of awards season in Hollywood, there’s been a lot of political side-taking going on. It started long before the Golden Globes and Meryl Streep’s Lifetime Achievement much viewed acceptance speech and pointing a beautifully manicured and accessorized finger or two at the current administration. She was called

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Mercury Public Affairs

PR News: Mercury, Edelman, Porter Novelli & More

Mercury Gains DC Top Flyer Andrea Bozek might not be a household name, but she’s well-known to Republicans in DC. She’s the only person to ever work communications for both the House and the Senate at such a high level. In the House she was communications director for the National

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Microsoft shift appears to be working

Microsoft Shift Appears to be Working

Remember when “Windows” was ubiquitous with “home computer.” Even though there were a relative handful of holdouts, there was no doubt Microsoft ruled the home computing universe. This was the status quo for decades, as also-rans came and went. Various Windows versions also came and went, but customers didn’t have too

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Disney management axes PewDiePie

Disney Management Axes PewDiePie

When you’re running things, you are held responsible for the decisions of your team, even if you never worked directly with them, and they messed up on their own time. Such is the way of things, especially in the Internet Age. Couple that truism with the fact that prevailing perception

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Coffee prices set to rise

Coffee prices set to rise

If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café Bustelo and owns the rights to sell Dunkin’ Donuts branded coffee in grocery stores recently announced

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Media Training Matters

Media Training Matters

A business owner or manager may wonder if it’s necessary to understand how the media functions and whether it will somehow interact with their business’s activities. Media training is meant to help anyone in the company who might encounter the media, like the CEO, founders, board of directors, or public

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Breaking Records and Marketing Sports

Breaking Records and Marketing Sports

Everybody loves a hero’s journey and, in effect, that’s what breaking records in sports represents, no matter what the record is. It might be attendance records for home games during a season; it might be what the Warriors recently experienced with them winning 25 road games over two seasons before

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padilla crt firm

News From PadillaCRT, Rasky Baerlein, Omnicom PR, FleishmanHillard

Matt Kucharski Becomes PadillaCRT’s President Matt Kucharski has been with PadillaCRT since 1989 and has been serving most recently as a member of their Executive Leadership Team overseeing B2B and B2C divisions. But he’s just been promoted to president, focusing on the company’s health practice. He is taking the place

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