PR Perspectives

WE Communications

Two Independent Leading Female-Owned Public Relations Agencies

WE Communications Waggener Edstrom’s rebranded their company as WE Communications in September 2015. Melissa Waggener Zorkin, the CEO and cofounder of the firm, along with the firm’s other partner, Pam Edstrom, made this change. Waggener Zorkin named Wunderman’s Kass Sells the agency’s president in North America.

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Donald Trump and network PR

Donald Trump and Network PR

A recent CNN headline screamed, “Donald Trump is Fox News’ Top PR guy” … the article then went about the task of trying to argue that President Trump is the news network’s best public relations voice, because, though he remains antagonistic to the rest of the media, he seems to

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McVatican Feeding the Poor

McVatican Feeding the Poor

The Borgo Pio branch of McDonald’s – just a double-arched throw from Vatican City – affectionately referred to as the McVatican, is working with Medicina Solidale, a charitable organization providing free meals and medical care to the homeless. Through their joint efforts, McDonald’s plans to give the homeless thousands of free

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Big Brands Mixing with Reality Television

Reality television isn’t just tied to big brands through advertising time, but more in the way Ford Motors was tied to serial television shows in the 70’s. They are part and parcel of the programs. One of the most recent examples was on The New Celebrity Apprentice with Welch’s grape

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Special Needs PR: When Publicity Is Heartwarming

Special Needs PR: When Publicity Is Heartwarming

Recently the Cherokee County School District won 15 awards presented by the Georgia School Public Relations Association – that’s a record. They even won the top award presented for Best in Class. But they also won, along with many others, a Gold Award for Photography for a photograph titled Let

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KCSA Strategic Communications

PR Happenings at KCSA Communications, Havas/BPG, Cohn & Wolfe, & APCO

KCSA Strategic Communications Offers International Investor Markets Access to Corporate Services KCSA specializes in shareholder communications PR and social media, and they’ve just expanded their corporate access services to various international investment hubs including Africa, South Africa, Bahrain, Hong Kong, Dubai, Geneva, London, and Zurich. During its 48 years in

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