PR Perspectives

What’s the future of gun sales in Trump’s America

What’s the future of gun sales in Trump’s America?

Conventional wisdom says with a gun-friendly President in office, gun enthusiasts will breathe easier and enjoy their hobby more. This should lead to increased gun sales in a, literally, trigger-happy environment. Others say the opposite is true. The perceived threat of President Obama sent gun sales soaring, and now the

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influencer marketing - public relations

The Importance of Influencer Marketing

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person

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Elon Musk gets political

Elon Musk gets political

Vowing to take his concerns about immigration restrictions directly to the source, entrepreneur and billionaire Elon Musk says he will take his objections straight to President Trump. Is this announcement more bluster and PR theater from a CEO who has proven adept at grabbing headlines, or does the mind behind

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WE Communications

Two Independent Leading Female-Owned Public Relations Agencies

WE Communications Waggener Edstrom’s rebranded their company as WE Communications in September 2015. Melissa Waggener Zorkin, the CEO and cofounder of the firm, along with the firm’s other partner, Pam Edstrom, made this change. Waggener Zorkin named Wunderman’s Kass Sells the agency’s president in North America.

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Donald Trump and network PR

Donald Trump and Network PR

A recent CNN headline screamed, “Donald Trump is Fox News’ Top PR guy” … the article then went about the task of trying to argue that President Trump is the news network’s best public relations voice, because, though he remains antagonistic to the rest of the media, he seems to

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