The fast food business is changing. Expectations are shifting, and consumers are demanding more quality in less time. Those who think that’s impossible are not likely to survive in the modern fast food marketplace. McDonald’s CEO Steve Easterbrook is committed to the idea that his brand will not only survive
Canada Spends $27 Million For External PR Contracts From November 2015 to the end of September 2016, the Canadian government spent approximately $27 million on external communications and PR consultants. Some of the contracts ended up costing several hundred thousand dollars, with the largest awarded to Casacom for a four-year
Journalists are supposed to inform, to report facts that are important to public discourse and general information necessary to be an informed member of society. But there are lines. There are guidelines, rules that are sometimes fuzzy and often obscured in this day of social media, where our public and
Alexandra Lasky of SHADOW to Launch “The Influence” The Influence will open its doors after Thanksgiving and will oversee their first event in Miami Beach at Art Basel. Chad Weinman will partner Lasky in this new agency. Their company managed to get their website name, “TheInfluence.com,” even though it had
Branson and Virgin Products Face Backlash with Help from Freud’s Sir Richard Branson and his Virgin Group is pushing to keep Britain in the EU – fighting against Brexit by offering to pay for a campaign to accomplish that goal. But the many of the public in the U.K. are
Marino becomes AOR for New Rochelle Manhattan PR agency Marino just won the bid to become the city of New Rochelle’s public relations firm. The selection process began in June. Marino was founded by Frank Marino in 1993, but before that he graduated from Iona College in New Rochelle and
It’s getting harder and harder to remember a time when Volkswagen was riding high as the top automaker in the world. Wasn’t that long ago, but it feels like a different world. After a massive international emissions scandal, VW has faced huge costs, lost revenue, and a plummeting brand as customers
Which package delivery company, Fedex, UPS or DHL has the best economic model for continued success? Here’s a brief analysis of each company.
Last week, after the Trump victory became formal, The New York Times issued an “apology” and rededication to fair reporting practices. For many readers, however it was not enough. What they Said… Arthur Sulzberger Jr., the NYT’s publisher, issued a statement that said, in part, that “After such an erratic
Have you ever thought of the phrase “making a first impression”? “You only get one chance to make a first impression,” is a saying proven to be true over the years. Today the term has manifested itself in more exciting ways. Multimedia is taking the business world by storm in
