PR Perspectives

Donald Trump - New York times - 5WPR CEO

Is the New York Times Apology to Donald Trump Too Little Too Late?

Last week, after the Trump victory became formal, The New York Times issued an “apology” and rededication to fair reporting practices.  For many readers, however it was not enough. What they Said… Arthur Sulzberger Jr., the NYT’s publisher, issued a statement that said, in part, that “After such an erratic

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Why Media Impressions Matter So Much

Why Media Impressions Matter So Much

Have you ever thought of the phrase “making a first impression”? “You only get one chance to make a first impression,” is a saying proven to be true over the years. Today the term has manifested itself in more exciting ways. Multimedia is taking the business world by storm in

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why-large-corporations-are-centralizing-pr-efforts

Why Large Corporations Are Centralizing PR Efforts

Many multinational corporations that provide products and services easily identified by citizens around the world have begun to centralize their PR efforts. Each corporation or conglomerate is finding their own path to doing that, but clearly, they believe the move will be more effective – both financially and from a

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Crisis PR and the Pentagon's Budget

Crisis PR & the Pentagon’s Budget

For decades a large part of the U.S. federal budget has been attributed to military spending and development. It’s not a secret. But information was released recently about how much of their budget is about PR, and what some would call the propaganda machine. The sad truth is that the

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Muck Rack for PR Pros, Journalists, Marketers, and Bloggers

Muck Rack for PR Pros, Journalists, Marketers, and Bloggers

Muck Rack reports on their website that they are the easiest way to contact journalists and bloggers with a story for your organization or PR clients. For their customers they provide alert notifications, track your content and who shares it, as well as the different sites that include it on

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