PR Perspectives

Politico editor resigns after outing white supremacist

Politico editor resigns after outing white supremacist

Journalists are supposed to inform, to report facts that are important to public discourse and general information necessary to be an informed member of society. But there are lines. There are guidelines, rules that are sometimes fuzzy and often obscured in this day of social media, where our public and

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For VW, the harshest cuts still coming

For VW, the harshest cuts still coming

It’s getting harder and harder to remember a time when Volkswagen was riding high as the top automaker in the world. Wasn’t that long ago, but it feels like a different world. After a massive international emissions scandal, VW has faced huge costs, lost revenue, and a plummeting brand as customers

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Donald Trump - New York times - 5WPR CEO

Is the New York Times Apology to Donald Trump Too Little Too Late?

Last week, after the Trump victory became formal, The New York Times issued an “apology” and rededication to fair reporting practices.  For many readers, however it was not enough. What they Said… Arthur Sulzberger Jr., the NYT’s publisher, issued a statement that said, in part, that “After such an erratic

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Why Media Impressions Matter So Much

Why Media Impressions Matter So Much

Have you ever thought of the phrase “making a first impression”? “You only get one chance to make a first impression,” is a saying proven to be true over the years. Today the term has manifested itself in more exciting ways. Multimedia is taking the business world by storm in

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