PR Perspectives

Rogers & Cowan everything-pr

Rogers and Cowan – Celebrity PR for More Than 65 Years

Rogers and Cowan is part of the Interpublic Group of Companies (IPG) and is global, with their headquarters in Los Angeles and other offices in New York, Florida, and London. R&C opened their doors in 1950 representing actors and actresses, although up until that time, most performers were represented by

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ford-fires-back-at-trump

Ford fires back at Trump

Ford Motor Company has long been a symbol of American ingenuity, excellence, and middle-class values. Now the storied U.S. brand is taking fire from the GOP’s presidential nominee, Donald Trump.

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kaplow-communications-right-on-target

Kaplow Communications – Right On Target

Kaplow was founded in 1991 by Liz Kaplow. The headquarters is in midtown Manhattan, with additional offices in Philadelphia, Los Angeles, and Chicago. The agency is full-service, offering their global array of clients marketing, communications, and PR services in the usual traditional, new media, and digital arenas. They help strategize

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Lawsuit Against Fox News

Whats New: Public Relations News Summaries

Lawsuit Against Fox News According to the Hollywood Reporter, Gretchen Carlson, after winning a 20-million-dollar sexual harassment lawsuit against Fox News, has signed with powerful Publicist Cindi Berger. Carlson’s sexual harassment lawsuit involved the former head of Fox News, Roger Ailes.  Carlson, with Berger’s help, plans to relaunch her career

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Paterno name faces different reactions at Penn State

Paterno name faces different reactions at Penn State

The name Joe Paterno has stirred emotions at Penn State for generations. Until a few years ago all those emotions were good – pride, strength, old school football. Then came a series of horrific allegations of child rape that landed a longtime defensive assistant in prison and forever tarnished JoePa,

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Mylan’s CEO – Is She Just Another Greedy Bresch

Mylan’s CEO – Is She Just Another Greedy Bresch?

Over the last four years or so, the price of Mylan’s Epipen has skyrocketed by 461 percent — the retail price is now $600 and wholesale is $300 —  which most feel is outrageous considering it costs about $10 or less to make one. A generic dose of epinephrine (the

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Target Tries Another Angle to Get Back in Favor With the Public

Target Tries Another Angle to Get Back in Favor

It’s a smart move to invest in your customers’ well-being. And that’s what Target is doing by providing grants in 13 states so doctors can write prescriptions for their patients to use to get free or low-cost fresh fruits and veggies. Target’s communications rep, Angie Thompson, wrote in an email

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