PR Perspectives

Is Social Media Always Necessary for PR

Is Social Media Always Necessary for PR?

Social media increasingly plays a strategic role in not just marketing, but public relations as well. In today’s digital world, it’s virtually impossible to reach customers, get the word out, and maintain a youthful image without social media. Everyone’s online — young and old — though different demographics gravitate towards

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Maitland PR representing Sir Philip Green

News from Maitland, Portland Communications, and Edelman

Maitland PR representing Sir Philip Green Sir Philip Green finds himself in the middle of the BHS Pensions scandal in the U.K. And he wants out of it. But then probably do all of the 20,000 or more current and future pensioners who have watched their retirement funds dwindle to

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PR’s Vital Role in Human Resources

PR’s Vital Role in Human Resources

At a first glance, public relations and human resources seem like vastly different fields. PR handles the company’s image in the media and the public eye, while HR hires, fires, trains, and deals with grievances. Whatever could they have in common?

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Codes to Live and Work By

Codes to Live and Work By

Compliance issues can seem arbitrary at times, but they often have a reason, sometimes those reasons are still very applicable, and other times they may no longer be important, but the original rules still linger.

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SeaWorld Can’t Seem to Recover

SeaWorld Can’t Seem to Recover

When Blackfish exploded onto the scene, some people said it was the beginning of the end for SeaWorld Adventure Parks. Others said, no way, they can ride this storm of bad publicity out until it passes. It’s possible they were both right. SeaWorld is managing to make it through, but

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