Over the last four years or so, the price of Mylan’s Epipen has skyrocketed by 461 percent — the retail price is now $600 and wholesale is $300 — which most feel is outrageous considering it costs about $10 or less to make one. A generic dose of epinephrine (the
It’s a smart move to invest in your customers’ well-being. And that’s what Target is doing by providing grants in 13 states so doctors can write prescriptions for their patients to use to get free or low-cost fresh fruits and veggies. Target’s communications rep, Angie Thompson, wrote in an email
For those who may not know, HARO stands for Help a Reporter Out. It is a service where reporters can go to look at news and stories that might fit what they want to write about, and the stories are ones proposed by businesses, organizations, and individuals wanting to get their
Recently, Roxy Jacenko, founder of the Sweaty Betty PR firm, was featured on 60 Minutes International. The interview was about her battling cancer and facing life as a single mother after her husband, Oliver Curtis, was put in prison a few months previous for being part of an insider trading
PMK*BNC and Other Interpublic Group Companies Lose Power for a Day On Wednesday, August 31st, Interpublic Group, a communications holding company, suffered a server outage, shutting down communications in their various companies for a full day. This included PMK*BNC‘s many publicists in the Hollywood area. It was not reported how
There was a time when people trusted the news without any doubt as to its veracity. The phrase “I read it in a newspaper, so it must be true” was not uncommon. But as stories leak on how much control governments exert over the media, and often how little research
Firing any employee comes with several costs, most of them hidden, as they don’t show on any profit-loss statements or budgets. But that doesn’t mean they aren’t there.
Social media increasingly plays a strategic role in not just marketing, but public relations as well. In today’s digital world, it’s virtually impossible to reach customers, get the word out, and maintain a youthful image without social media. Everyone’s online — young and old — though different demographics gravitate towards
Maitland PR representing Sir Philip Green Sir Philip Green finds himself in the middle of the BHS Pensions scandal in the U.K. And he wants out of it. But then probably do all of the 20,000 or more current and future pensioners who have watched their retirement funds dwindle to
At a first glance, public relations and human resources seem like vastly different fields. PR handles the company’s image in the media and the public eye, while HR hires, fires, trains, and deals with grievances. Whatever could they have in common?
