PR Perspectives

Making a Trustworthy Name in the Aging Care Industry

Making a Trustworthy Name in the Aging Care Industry

In the aging care industry, the reputation of being a trustworthy organization is vital. When families research facilities for their loved one, they will choose the one that ensures the well-being of its residents is top priority. The goal becomes developing a positive reputation and building trust through good public

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Barnes & Noble adds beer to the shelves

Barnes & Noble Adds Beer to the Shelves

When big box bookstores were all the rage, not that long ago, really, shoppers were invited to pop in for a coffee or latte to drink as they perused their purchase. Those days aren’t completely gone, but most folks who want to browse before they buy are heading to the

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millenials consumer news

News from HL Group, Shady MWW PR, Ruder-Finn & More

MWW PR Attends Town Meeting Undercover MWW PR, a recently attended the Hazlet Township, New Jersey meeting regarding JPC&L’s power line proposal. It was a public meeting, so they were welcome to do so, as well as any representatives from the company’s executive staff, but media reports indicate local residents were upset

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Pfizer Revamps its Public Relations Campaign

Pfizer Revamps its Public Relations Campaign

Pharmaceutical companies face a difficult year, in the wake of rising costs of medication. But Pfizer, more than others, has experienced especially low ratings. This year, the company ranked lowest out of 14 top pharmaceutical companies. Some speculate that part of the problem rests in Pfizer’s recent attempt to elude

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PR Experts for a Brand Who Love Their Gig

It’s hard to be a representative for a product or brand if you don’t believe in it and use it. So, though it may not be required, it’s only good business sense. That’s what Gabby Etrong Cohen, PR vice president for SoulCycle, believes. She commented recently about her five-days-a-week biking

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Russia's Vladimir Putin at this week's Internet Entrepreneurship in Russia Forum - Kremlin

Petition Demands Investigation Into Political Bribery in Russia

We the People recently launched a petition asking the White House to look into alleged political bribery involving exiled Russian businessman, Mikhail Khodorkovsky. The petition claims he donated large amounts of money to U.S. Congress to condemn the “politically-motivated arrest, detention, and sentencing of Mikhail B. Khodorkovsky and Platon Lebedev.”

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Sports PR: Top Sports Public Relations Firms

There are sports PR firms which exclusively work with the athletes or their teams, and there are other PR firms that tend to prefer working with the corporations which are connected to the sports industry. Additionally, there are also sports PR firms that work on connecting the right athletes with

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