It’s hard to be a representative for a product or brand if you don’t believe in it and use it. So, though it may not be required, it’s only good business sense. That’s what Gabby Etrong Cohen, PR vice president for SoulCycle, believes. She commented recently about her five-days-a-week biking
We the People recently launched a petition asking the White House to look into alleged political bribery involving exiled Russian businessman, Mikhail Khodorkovsky. The petition claims he donated large amounts of money to U.S. Congress to condemn the “politically-motivated arrest, detention, and sentencing of Mikhail B. Khodorkovsky and Platon Lebedev.”
There are sports PR firms which exclusively work with the athletes or their teams, and there are other PR firms that tend to prefer working with the corporations which are connected to the sports industry. Additionally, there are also sports PR firms that work on connecting the right athletes with
Kaplow Communications Renews Lease Kaplow Communications, a New York City-based PR firm recently renewed their lease at the Berkeley Building in the Bryant Park area of the city, though the renewed lease is for slightly less square footage (down approximately 2K sq.ft) than they previously controlled. Their offices between Fifth
Recently, social equality has dominated the media, especially regarding representation, equal pay, and other forms of discrimination in the working world. Women and minorities do not get the same opportunities as other workers, and there is often a large pay gap between men and women. As a field dominated by
Whole Foods has been in a “whole” lot of trouble lately. Repeated public relations issues have the company struggling to fight back as sales fall and the once-impervious wall of faithful shoppers has begun to crumble. Enter another potential crack in the foundation of upscale grocery dominance.
Like any other field, people and organizations can use public relations for good or bad. Many brands rely on PR to become more visible in the public eye, hoping to become a first choice when customers purchase goods and services. But sometimes, brands also use public relations tactics to deceive
Worldwide Kovert Creative Now Representing Cadillac for PR Only months after opening for business, PR firm Kovert Creative was selected by Cadillac to act as their new global AOR for that division of GM. Other GM divisions are likewise switching out their AORs during 2016, including already chosen Weber Shandwick
It’s every parent’s nightmare and a horrific news story that has dropped like a bomb in the “happiest place on earth.” Last week a toddler was killed at the Grand Floridian, one of Disney World Orlando’s premier resort hotels. The child’s family was relaxing by a lake near the hotel
Activist shareholders, those with shares in a company who have ideological clashes with the company, are becoming more of a problem in the corporate domain. Clashes can be centered on human rights, environmental issues or corporate political spending disagreements. The activist shareholders can stop progress when they initiate negative PR
