PR Perspectives

PR-Digital Newsroom

News from Kaplow, Walker Sands, MWWPR, and MSLGroup

Kaplow Communications Renews Lease Kaplow Communications, a New York City-based PR firm recently renewed their lease at the Berkeley Building in the Bryant Park area of the city, though the renewed lease is for slightly less square footage (down approximately 2K sq.ft) than they previously controlled. Their offices between Fifth

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Public Relations Struggling with Inequality in the U.K.

Public Relations Struggling with Inequality in the U.K.

Recently, social equality has dominated the media, especially regarding representation, equal pay, and other forms of discrimination in the working world. Women and minorities do not get the same opportunities as other workers, and there is often a large pay gap between men and women. As a field dominated by

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FDA Gets Serious with Whole Foods

Whole Foods has been in a “whole” lot of trouble lately. Repeated public relations issues have the company struggling to fight back as sales fall and the once-impervious wall of faithful shoppers has begun to crumble. Enter another potential crack in the foundation of upscale grocery dominance.

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Investor Relations Research Findings from the Academic World Show How to React to Activist Shareholder Attacks

Investor Relations Research Findings on Shareholder PR

Activist shareholders, those with shares in a company who have ideological clashes with the company, are becoming more of a problem in the corporate domain. Clashes can be centered on human rights, environmental issues or corporate political spending disagreements. The activist shareholders can stop progress when they initiate negative PR

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PR should be the last cut from your corporate budget

PR Should Be the Last Cut from Your Corporate Budget

A well-planned PR strategy provides your company with a consistency of brand and message, trusted third party endorsements, and helps create the message your company wants to emphasize. In accomplishing these, you’ll stay current and vibrant in the news and media – reminding customers of the needs you fill –

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