Like any other field, people and organizations can use public relations for good or bad. Many brands rely on PR to become more visible in the public eye, hoping to become a first choice when customers purchase goods and services. But sometimes, brands also use public relations tactics to deceive
Worldwide Kovert Creative Now Representing Cadillac for PR Only months after opening for business, PR firm Kovert Creative was selected by Cadillac to act as their new global AOR for that division of GM. Other GM divisions are likewise switching out their AORs during 2016, including already chosen Weber Shandwick
It’s every parent’s nightmare and a horrific news story that has dropped like a bomb in the “happiest place on earth.” Last week a toddler was killed at the Grand Floridian, one of Disney World Orlando’s premier resort hotels. The child’s family was relaxing by a lake near the hotel
Activist shareholders, those with shares in a company who have ideological clashes with the company, are becoming more of a problem in the corporate domain. Clashes can be centered on human rights, environmental issues or corporate political spending disagreements. The activist shareholders can stop progress when they initiate negative PR
Wynnefield Capital Management LLC filed a lawsuit in a Nevada state court last week as a dissident shareholder action against Omega Protein (OME) trying to force OME to share confidential shareholder information OME says is specifically to be kept confidential under Nevada law. OME said, “Omega will vigorously defend this
Weber Shandwick now representing Chevrolet Weber Shandwick has been doing PR work for Chevrolet for quite some time, along with a number of other PR agencies. However, Chevy’s parent company – General Motors – is currently doing a review of PR for all of their brands and chose WS as
A well-planned PR strategy provides your company with a consistency of brand and message, trusted third party endorsements, and helps create the message your company wants to emphasize. In accomplishing these, you’ll stay current and vibrant in the news and media – reminding customers of the needs you fill –
DKC PR Becomes AOR for The Actors Fund The Actors Fund, a nonprofit organization, just announced that DKC PR will handle their PR moving forward. The Actors Fund provides help to performers and those behind the scenes working in entertainment and the performing arts. They include emergency financial assistance, social
Pick an issue in the public domain. Almost nothing sets more teeth on edge and gets more people riled up than abortion. Doesn’t matter where you stand on the issue, chances are you have a more than passing association with a hardline stance. Just mention the word in any comments
Power struggles often bring negative repercussions in any industry – whether political or corporate. For Israel and its PR engine, power struggles have continually hindered the country’s ability to harness good public relations to overcome an increasingly poor image in the media. This poor image has also taken root in
