PR Perspectives

Barnes & Noble adds beer to the shelves

Barnes & Noble Adds Beer to the Shelves

When big box bookstores were all the rage, not that long ago, really, shoppers were invited to pop in for a coffee or latte to drink as they perused their purchase. Those days aren’t completely gone, but most folks who want to browse before they buy are heading to the

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millenials consumer news

News from HL Group, Shady MWW PR, Ruder-Finn & More

MWW PR Attends Town Meeting Undercover MWW PR, a recently attended the Hazlet Township, New Jersey meeting regarding JPC&L’s power line proposal. It was a public meeting, so they were welcome to do so, as well as any representatives from the company’s executive staff, but media reports indicate local residents were upset

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Pfizer Revamps its Public Relations Campaign

Pfizer Revamps its Public Relations Campaign

Pharmaceutical companies face a difficult year, in the wake of rising costs of medication. But Pfizer, more than others, has experienced especially low ratings. This year, the company ranked lowest out of 14 top pharmaceutical companies. Some speculate that part of the problem rests in Pfizer’s recent attempt to elude

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PR Experts for a Brand Who Love Their Gig

It’s hard to be a representative for a product or brand if you don’t believe in it and use it. So, though it may not be required, it’s only good business sense. That’s what Gabby Etrong Cohen, PR vice president for SoulCycle, believes. She commented recently about her five-days-a-week biking

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Russia's Vladimir Putin at this week's Internet Entrepreneurship in Russia Forum - Kremlin

Petition Demands Investigation Into Political Bribery in Russia

We the People recently launched a petition asking the White House to look into alleged political bribery involving exiled Russian businessman, Mikhail Khodorkovsky. The petition claims he donated large amounts of money to U.S. Congress to condemn the “politically-motivated arrest, detention, and sentencing of Mikhail B. Khodorkovsky and Platon Lebedev.”

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Sports PR: Top Sports Public Relations Firms

There are sports PR firms which exclusively work with the athletes or their teams, and there are other PR firms that tend to prefer working with the corporations which are connected to the sports industry. Additionally, there are also sports PR firms that work on connecting the right athletes with

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PR-Digital Newsroom

News from Kaplow, Walker Sands, MWWPR, and MSLGroup

Kaplow Communications Renews Lease Kaplow Communications, a New York City-based PR firm recently renewed their lease at the Berkeley Building in the Bryant Park area of the city, though the renewed lease is for slightly less square footage (down approximately 2K sq.ft) than they previously controlled. Their offices between Fifth

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Public Relations Struggling with Inequality in the U.K.

Public Relations Struggling with Inequality in the U.K.

Recently, social equality has dominated the media, especially regarding representation, equal pay, and other forms of discrimination in the working world. Women and minorities do not get the same opportunities as other workers, and there is often a large pay gap between men and women. As a field dominated by

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