PR Perspectives

Transforming Corporate Newsrooms to Accomodate Reporters

Updates From DKC PR, Zeno Group & Levick PR

DKC PR Becomes AOR for The Actors Fund The Actors Fund, a nonprofit organization, just announced that DKC PR  will handle their PR moving forward. The Actors Fund provides help to performers and those behind the scenes working in entertainment and the performing arts. They include emergency financial assistance, social

Read More »
abortion debate

Haley makes SC ground zero for abortion debate

Pick an issue in the public domain. Almost nothing sets more teeth on edge and gets more people riled up than abortion. Doesn’t matter where you stand on the issue, chances are you have a more than passing association with a hardline stance. Just mention the word in any comments

Read More »
the Economist on iPhone

Politics In Israel Hinders Brand Israel PR

Power struggles often bring negative repercussions in any industry – whether political or corporate. For Israel and its PR engine, power struggles have continually hindered the country’s ability to harness good public relations to overcome an increasingly poor image in the media. This poor image has also taken root in

Read More »
News boxes on the street

Canadian PR Expert Says Public Discourse In “Toxic State”

James Hoggan, President of Vancouver PR firm, Hoggan & Associates, as well as Chair of the David Suzuki Foundation, just released a new book called I’m Right, and You’re an Idiot. The book discusses the problems faced by society with all the name calling and unwillingness to listen to someone

Read More »
french public relations

France using PR to fight against discrimination

With the swelling numbers of immigrants and fear of militant jihadists throughout Europe, there has been a growing trend toward intolerance from far-right groups. Like many places, France has some views that support both sides of the problem, but within the last couple of weeks, they’ve begun PR campaigns to

Read More »
headline news

PR News From W2O Group, Ruder Finn, & Burson-Marsteller

W2O Group Adds Mountaingate Capital as Financial Partner W2O Group, headquartered in San Francisco and with offices in Atlanta, Chicago, London, Austin, Los Angeles, the Silicon Valley, Basal (Switzerland), Minneapolis, Boston, and New York just announced they have sold a share of the business to Mountaingate Capital, a private equity

Read More »
national park naming rights

Donor Recognition or Naming Rights in National Parks?

There’s been some controversy over the years about corporate branding in the parks, and though many think it doesn’t happen, it does to some small extent already. In one case, NPS Director Jon Jarvis waived agency policies in April 2015 to sign with Anheuser-Busch on a multi-million dollar deal giving

Read More »
history public relations

The Modern History of PR

Many decades ago a gentleman by the name of Edward Bernays became familiar with the tactics used by the Nazi Party in Germany convincing their youth and others that they were the superior race. They accomplished that with “propaganda” messages and other methods. Bernays, the nephew of Sigmund Freud, brought

Read More »
Putin and Syria Public Relations

World PR: Putin and Syria and their Global PR Reach

In mid-March, Putin announced a withdrawal of most Russian troops and military efforts from Syria. It all looked good – Russia had the opportunity while there to demonstrate several of their new weaponry including long-range cruise missiles and new fighter jets. They also were able to announce they were responsible

Read More »
donald trump gop

What message could unite the GOP?

Now that Donald Trump is the presumptive GOP presidential nominee, many in the party are calling for Republicans to unite behind the guy who was clearly the favorite of primary voters. But, apparently, Trump is still not the choice of many key party members. The rift in the party illustrated

Read More »