PR Perspectives

PR should be the last cut from your corporate budget

PR Should Be the Last Cut from Your Corporate Budget

A well-planned PR strategy provides your company with a consistency of brand and message, trusted third party endorsements, and helps create the message your company wants to emphasize. In accomplishing these, you’ll stay current and vibrant in the news and media – reminding customers of the needs you fill –

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Transforming Corporate Newsrooms to Accomodate Reporters

Updates From DKC PR, Zeno Group & Levick PR

DKC PR Becomes AOR for The Actors Fund The Actors Fund, a nonprofit organization, just announced that DKC PR  will handle their PR moving forward. The Actors Fund provides help to performers and those behind the scenes working in entertainment and the performing arts. They include emergency financial assistance, social

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abortion debate

Haley makes SC ground zero for abortion debate

Pick an issue in the public domain. Almost nothing sets more teeth on edge and gets more people riled up than abortion. Doesn’t matter where you stand on the issue, chances are you have a more than passing association with a hardline stance. Just mention the word in any comments

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the Economist on iPhone

Politics In Israel Hinders Brand Israel PR

Power struggles often bring negative repercussions in any industry – whether political or corporate. For Israel and its PR engine, power struggles have continually hindered the country’s ability to harness good public relations to overcome an increasingly poor image in the media. This poor image has also taken root in

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News boxes on the street

Canadian PR Expert Says Public Discourse In “Toxic State”

James Hoggan, President of Vancouver PR firm, Hoggan & Associates, as well as Chair of the David Suzuki Foundation, just released a new book called I’m Right, and You’re an Idiot. The book discusses the problems faced by society with all the name calling and unwillingness to listen to someone

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french public relations

France using PR to fight against discrimination

With the swelling numbers of immigrants and fear of militant jihadists throughout Europe, there has been a growing trend toward intolerance from far-right groups. Like many places, France has some views that support both sides of the problem, but within the last couple of weeks, they’ve begun PR campaigns to

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headline news

PR News From W2O Group, Ruder Finn, & Burson-Marsteller

W2O Group Adds Mountaingate Capital as Financial Partner W2O Group, headquartered in San Francisco and with offices in Atlanta, Chicago, London, Austin, Los Angeles, the Silicon Valley, Basal (Switzerland), Minneapolis, Boston, and New York just announced they have sold a share of the business to Mountaingate Capital, a private equity

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national park naming rights

Donor Recognition or Naming Rights in National Parks?

There’s been some controversy over the years about corporate branding in the parks, and though many think it doesn’t happen, it does to some small extent already. In one case, NPS Director Jon Jarvis waived agency policies in April 2015 to sign with Anheuser-Busch on a multi-million dollar deal giving

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