PR Perspectives

women-in-pr

Top Women In Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they

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3 Things You Should Never Forget in a Negotiation

Business people in general assume that good negotiators are aggressive and adversarial. According to them, if you want your partners to like you, you should agree with everything they say and don’t get involved in a negotiation. Believe it or not, that’s not the way to do it.

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Staff Surveys Can Help Increase Staff Retention Rates

Considering that increased staff turnover rates can cost companies a lot of money, the only key to long-term success is represented by employee retention. The basic component which guarantees that employee retention rates are maintained at a superior level involves identifying the right opportunities of letting your employees know that

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Prohibited Words That Can Kill Employee Motivation

Words are a key part of a persuasive communication, says Darlene Price. Business leaders make use of words to influence their teams and compel them to attain results. They’re leaders because the words that come out of their mouths are meant to have an impact. If your wish is to

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Sales & marketing - courtesy © Stephen Coburn - Fotolia.com

What’s the Connection Between Sales and Marketing?

You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make

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Biggest Public Relations Goofs

August proved to be a banner month where PR gaffs and goofs are concerned. Here’s a brief rundown of the biggest and least bright communicative moves in order of goofiness. Put On A Black Face of Racism –  Dunkin’ Donuts apologized for being insensitive with their ad campaign over in

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