PR Perspectives

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Using Public Relations to Build a Brand

There are many ways that public relations work can help build your brand. Most of them are pretty basic, but that does not mean they are always easy. So let’s start with one that helps you with every other aspect of your PR and branding efforts. Know who your target

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The Changing Nature of Press Releases

The Changing Nature of Press Releases

Press releases are not going to disappear from the scene anytime soon. But like most things, press releases go through transitions, adapting to the current trends and becoming a more effective tool in the process. What are some of the current and expected trends for the future? Well some that

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african american pr agency

Top 5 African American owned PR Agencies

In no particular order, here is the list we’ve compiled of five top public relations agencies that are owned by African Americans. Beaman Inc. Owned and managed by Robin E. Beaman, the firm has been operating for 25+ years specializing in entertainment and corporate PR. Ms. Beaman began her career in DC

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Why Government Needs PR

Why Government Need PR Firms

Government, whether Federal, State or local, has many arms – so many departments and areas of concern and a multitude of people and organizations to keep reasonably happy. Any help in the process is good, but specialized help from a PR firm can make or break any effort made by

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fashion public relations agency

Day in a Life of a Public Relations Publicist

Everything PR News has broken down a typical day and tasks for a PR Publicist. We have highlighted four difficult areas of PR – Fashion, Entertainment, Government, and Mergers & Acquisitions. Keeping up with fashion trends and the top fashion PR blogs is difficult enough for the average fashionista. For

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women-in-pr

Top Women In Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they

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Handshake

3 Things You Should Never Forget in a Negotiation

Business people in general assume that good negotiators are aggressive and adversarial. According to them, if you want your partners to like you, you should agree with everything they say and don’t get involved in a negotiation. Believe it or not, that’s not the way to do it.

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