Weber Shandwick Helps with Nike’s Breaking2 Exhibition Marathon Nike sponsored the Breaking2 Marathon last week. It was a private exhibition race which means photos from the event can be used by Nike for marketing purposes. And they will be. Already there’s controversy over the race photos. At such events, there
Quarterback Jay Cutler’s tumultuous time with the Chicago Bears is at an end. While Cutler showed signs of brilliance from time to time, critics blasted his “inconsistency” and failure to really get and keep the Bears in the playoff hunt year after year. Others come to Cutler’s defense, saying the
Ivanka Trump wants to highlight and celebrate women in business, but at least one prominent businesswoman is saying “count me out.” Reshma Saujani, who founded Girls Who Code, is making no bones about not wanting anything to do with Ivanka, at least as long as she’s working for her father.
Fyre Festival and 42West Efforts When the Fyre Festival was canceled on opening day a few weeks ago, it was not pretty – in so many ways! The luxury accommodations in many cases turned out to be tents used in disaster assistance situations, the multi-star cuisine to be provided by
It’s been a bad 2017 over at Fox News. While the network continues to do well in the ratings and with advertisers in most time slots, big name personalities and leaders have fallen from grace, and it looks like the hits will keep coming… at least for the foreseeable future.
PR Industry Leader Al Golin Dead at 87 Back in the early days of McDonald’s’ and Al Golin (1957), Mr. Golin pitched to Ray Kroc selling him on how much less expensive it was to get positive stories in the paper about his restaurants than to buy advertising. With that
Even as public opinion on marijuana use continues to shift, there are places where the drug is still completely shunned. Pro sports is one of those places. And the NFL is no exception. Speaking publicly on the topic recently, NFL Commissioner Roger Goodell said marijuana has an “addictive nature” and,
Cognitive Context Launched by Weber Shandwick and Storyful The content intelligence service for marketers and corporate communicators, Cognitive Context, was recently launched as a joint venture between Storyful and Weber Shandwick. The two agencies bring their expertise in strategic planning and data-driven content insights to optimize social media and brand
You’ve heard it so much, it’s become cliché: it’s never too early or too late. But you’ve also seen the wreckage: people who jumped in too fast or changed too late to keep things going in the right direction. You’ve watched them crash and burn, and you promised – you
Parity can be a wonderful thing unless you’ve been king of the hill so long, you forgot how to compete head to head. That may very well be the case at Verizon. For years, the mobile provider’s service was head and shoulders above the competition … absolutely blew them out
