In many ways digital PR is most successful when built around relationships. Digital content usually has a use-by date of about three months or less from the initial release of the article. So even if you managed to get an article into one of the big media sites such as
Verizon has always been big on marketing and PR. A couple of years ago their campaign, then on the verge of becoming annoying, featured a guy moving about the country into unlikely places and asking – “Can you hear me now?” He’s become the Sprint spokesman in yellow these days,
The Southern Group of State Foresters’ Forest Management Committee is seeking an agency to develop a public relations and marketing campaign to educate unengaged southern family forest owners through strategic messaging to increase awareness of the importance of, and motivation to engage in sustainable management of the region’s trees and
The University of North Carolina has been in hot water with the NCAA for years now thanks to an academic scandal that never seems to find its resolution.
Research Information In 2015, Dun & Bradstreet did research that showed 67% of typical B2B buyers find and make purchases digitally, so getting your company information online is extremely important, and that 67% will continue to grow as more and more people use smartphones to access the internet on the go.
French/West/Vaughan Now PR AOR for Structure House Structure House, a leading residential weight loss program for those using various behavioral and health-based decisions along with changes in their diet, has hired French/West/Vaughan (FWV). FWV is an independent advertising, PR, and digital marketing firm based in Raleigh. They’ve been commissioned to
The folks running the Golden Arches just made a major announcement. Responding to public pressure and drastically falling sales, McDonald’s management has announced it will begin using fresh, not frozen, beef in its famous Quarter Pounder sandwiches in most of its US locations.
Dolphin Digital Acquires 42West 42West specializes in marketing and PR for many A-List musicians such as Lady Gaga, Pharrell, John Legend, and Rihanna, but they just got bought out by Dolphin Digital in a deal worth $28 million in Dolphin stock. However, 42West will move forward as a separate but
Ask anyone over the age of 35 how to make some extra scratch, and likely they will tell you to try delivering pizzas or cutting lawns on the side. Something where each job is relatively simple, adds a few bucks to your bank account and can be accomplished working around
Internet security is a hot topic these days. Especially after reports that the CIA has been hacked. But those headlines tended to overshadow another claim that Wikileaks made … and claim that had a lot of smartphone users worried. According to the hacktivists, they had uncovered and exploited a flaw
