PR Perspectives

Amid Controversy, NYPD Deploys Body Cameras

Amid Controversy, NYPD Deploys Body Cameras

A lot has been said and written about police body cameras in recent years, and now the NYC media and residents will get a first-hand chance to weigh in. A recent Associated Press report said that the NYPD is about to deploy the first body cameras in the city to

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What You Need to Know About Digital PR

What You Need to Know About Digital PR

In many ways digital PR is most successful when built around relationships. Digital content usually has a use-by date of about three months or less from the initial release of the article. So even if you managed to get an article into one of the big media sites such as

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UNC Facing NCAA Probe

UNC Facing NCAA Probe

The University of North Carolina has been in hot water with the NCAA for years now thanks to an academic scandal that never seems to find its resolution.

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B2B PR Best Practices

B2B PR Best Practices

Research Information In 2015, Dun & Bradstreet did research that showed 67% of typical B2B buyers find and make purchases digitally, so getting your company information online is extremely important, and that 67% will continue to grow as more and more people use smartphones to access the internet on the go.

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McDonald's Management Makes a Major Change

McDonald’s Management Makes a Major Change

The folks running the Golden Arches just made a major announcement. Responding to public pressure and drastically falling sales, McDonald’s management has announced it will begin using fresh, not frozen, beef in its famous Quarter Pounder sandwiches in most of its US locations.

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