RFP Issued For Agency Marketing and Outreach

2022-07-14 by EPR Staff

StopWaste works on behalf of 17 member agencies in Alameda County, serving 1.7 million citizens. We’re a public agency governed by the Alameda County Waste Management Authority, the Alameda County Source Reduction and Recycling Board, and the Energy Council.

Since 1976, we’ve been helping residents, businesses, schools, and governments to become better stewards of the environment by preventing waste, saving energy, conserving resources, and taking action to increase community resilience to climate change.

Description of Services

StopWaste develops and maintains a wide range of initiatives to promote the Agency’s programs. Due to the volume and variety of the various programs, the Agency needs to maintain an up-to-date list of service providers who can assist in the execution of the various campaigns and initiatives. StopWaste is seeking assistance with developing new strategies and initiatives that will increase participation among our target audiences. Companies and individuals providing the services listed below are encouraged to submit qualifications documenting their expertise and experience, under this RFQ. The Agency encourages local small businesses with ties to the community and women- and BIPOC-owned and run entities to apply.

A. Market Research

B. Graphic Design

C. Strategic Marketing, Messaging and Advertising

D. Social Media

E. Public Relations

F. Multicultural Outreach & Messaging

G. Translation & Transcreation Services

H. Photography

I. Videography

J. Writing/Editing Services

K. Media Buy (Radio, TV, Print, Out of Home)

Submittal Requirements

Firms or individuals responding to this RFQ must provide:

1. Examples of three (3) projects that best demonstrate the individual or firm’s expertise and interest in working on Agency projects. Explain the role the individual or firm played in each campaign or project. Demonstrated experience working with multicultural audiences and underserved communities is preferred. Examples may include work previously performed for StopWaste.

A. Describe elements of campaign/project and creative materials developed. Include target audiences and examples of how a campaign/project achieved impact, if applicable.

B. Provide a client reference for each project. Please provide the client reference’s name, title, employer, email, and phone number.

C. Provide websites and/or samples, if available, for projects discussed.

2. A summary of the firm or individual proposing to provide services. Please indicate which of the services in the Description of Services section you or your firm wants to be considered for, and include brief resumes for the primary contact and key personnel.

3. A professional fee schedule for the primary contact and the key personnel identified above who would be working on Agency projects.

Qualifications Due:

July 21, 2022

Submittal

Email proposals to: RFQ@StopWaste.org with the subject line clearly marked “Media RFQ.”