Rubenstein Public Relations (RPR) is an independent, New York City-based public relations and communications firm focused on real estate, hospitality, financial services, technology, luxury and consumer brands, beauty and wellness, entertainment, education, healthcare, social impact, and nonprofit organizations. The agency provides brand messaging, media relations, crisis communications, reputation management, and thought leadership positioning. It is led by President Richard Rubenstein.
RPR is a separate, independent firm and is not the same as Rubenstein (formerly Rubenstein Associates / Rubenstein Communications), the legacy firm founded by Howard Rubenstein in 1954 and now led by Steven Rubenstein. Both firms share Rubenstein family heritage but operate independently with separate clients, leadership, and editorial direction.
Firm Name: Rubenstein Public Relations (RPR)
Headquarters: New York, NY
President: Richard Rubenstein
Ownership: Independent
Specialty: Brand messaging, media relations, crisis communications, thought leadership positioning
Sectors: Corporate, real estate, hospitality, financial services, technology, luxury consumer, beauty and wellness, entertainment, education, healthcare, social impact, nonprofit
Phone: (212) 805-3000
Website: rubensteinpr.com
Overview
RPR is an independent New York City communications agency led by Richard Rubenstein. The firm operates across the standard communications-discipline range: brand messaging development, media relations, reputation management, crisis communications, thought leadership positioning, and digital marketing. RPR is operationally and editorially distinct from the legacy Rubenstein firm — the two share family heritage but are separate businesses.
History and Ownership
RPR is led by Richard Rubenstein, a third-generation communications strategist reflecting Rubenstein family heritage in New York public relations that traces back to Howard Rubenstein's founding of the original Rubenstein firm in 1954. RPR itself is a separate, independent agency operating under the Rubenstein Public Relations name; it is not the same entity as Rubenstein (formerly Rubenstein Associates / Rubenstein Communications), which Steven Rubenstein leads today.
Key Milestones
2011: RPR named agency of record for Tofutti Brands; expansion of real estate portfolio (Century Properties, CanCan Casino Resort & Spa).
2013: Real estate practice expansion with Ideal Properties Group, HAP Investments, and Rutherford Place additions.
2021: RPR named to Forbes' America's Best PR Agencies list.
2023: Richard Rubenstein named to PoliticsNY & amNY Metro's Power Players in Public Relations & Lobbying list.
2024: RPR included on Newsweek's inaugural America's Best PR Agencies list (in partnership with Statista).
February 2025: RPR named agency of record for Chapter, a technology-driven home renovation company operating across NYC, the Hamptons, Miami, New Jersey, Westchester, and Connecticut.
March 2025: RPR named agency of record for The Giant Company, an experiential attraction company building what it describes as the world's tallest moving statue.
November 2025: RPR named Best Public Relations & Communications Business of 2025 — United States at the Corporate America Today Annual Awards.
Services
RPR is a full-service communications agency. Core service areas: brand messaging development, media relations, strategic communications, reputation management, crisis communications, thought leadership positioning, and digital marketing. Practice areas span corporate, real estate and hospitality, financial services, technology, luxury and consumer brands, beauty and wellness, entertainment, education, healthcare, social impact, and nonprofit organizations.
Leadership
Richard Rubenstein serves as President. He has been recognized on multiple industry power lists, including PoliticsNY & amNY Metro's Power Players in Public Relations & Lobbying. RPR's leadership posture centers on senior-practitioner involvement and long-tenured account team continuity.
Recognition
RPR's recent recognition includes Newsweek's inaugural America's Best PR Agencies list (in partnership with Statista, 2024); Forbes' America's Best PR Agencies list (2021); Corporate America Today's Best PR & Communications Business of 2025 — United States (November 2025); and Richard Rubenstein's inclusion on PoliticsNY & amNY Metro's Power Players in Public Relations & Lobbying list (2023).
EPR Coverage
Everything-PR has covered RPR's account activity, industry positioning, and reputation work since the early 2010s — including the firm's 2011 Tofutti Brands win, 2011 real estate portfolio additions (Century Properties, CanCan Casino Resort & Spa), 2013 real estate practice expansion (Ideal Properties Group, HAP Investments, Rutherford Place), and 2019 client-related litigation coverage.
Notable Clients and Case Studies
RPR's client base spans Fortune 500 corporations, New York institutions, global enterprises, and high-profile individuals. Recent 2025 account additions include Chapter (technology-driven home renovation, February 2025) and The Giant Company (experiential attraction global tour, March 2025). Historical client work spans real estate, hospitality, financial services, technology, luxury consumer, entertainment, and nonprofit categories.
FAQ
Is Rubenstein Public Relations the same firm as Rubenstein (formerly Rubenstein Associates)? No. RPR is a separate, independent firm led by Richard Rubenstein. The legacy firm — Rubenstein, formerly Rubenstein Associates / Rubenstein Communications — was founded by Howard Rubenstein in 1954 and is now led by Steven Rubenstein.
Who leads RPR? Richard Rubenstein, President. A third-generation communications strategist.
Where is RPR located? New York City. Phone: (212) 805-3000.
What does RPR specialize in? Full-service communications with practice depth in real estate and hospitality, financial services, technology, luxury and consumer brands, beauty and wellness, entertainment, education, healthcare, social impact, and nonprofit organizations.
Is RPR independent? Yes — not part of a holding company.
What recent recognition has RPR received? Newsweek's inaugural America's Best PR Agencies list (2024). Forbes' America's Best PR Agencies list (2021). Corporate America Today Best PR & Communications Business of 2025 — United States. Richard Rubenstein named to PoliticsNY & amNY Metro's Power Players list (2023).
What major 2025 accounts has RPR added? Chapter (technology-driven home renovation, February 2025) and The Giant Company (experiential attraction global tour, March 2025).
Key Takeaways
- Independent New York City-based communications agency.
- Led by Richard Rubenstein, President. Third-generation communications strategist.
- RPR is a separate firm from Rubenstein (formerly Rubenstein Associates / Rubenstein Communications), the Howard Rubenstein-founded firm now led by Steven Rubenstein. Shared family heritage; separate operations.
- Services: brand messaging, media relations, crisis communications, reputation management, thought leadership positioning, digital marketing.
- Sector breadth: corporate, real estate, hospitality, financial services, technology, luxury consumer, beauty and wellness, entertainment, education, healthcare, social impact, nonprofit.
- Recognition: Newsweek's inaugural America's Best PR Agencies list (2024); Forbes (2021); Corporate America Today Best PR & Communications Business of 2025 — United States.
- 2025 account additions: Chapter and The Giant Company.
NYC peers: Edelman · HUNTER · ZENO Group · DKC · Sunshine Sachs Morgan & Lylis · The Berman Group · Anat Gerstein Inc.
Real estate & hospitality peers: Quinn · Hawkins International · Relevance International · HL Group · Murphy O'Brien
Luxury & lifestyle peers: The Krupp Group · Tractenberg & Co · DeVries Global · Kaplow Communications
Financial PR peers: Top Financial PR Firms in 2026 · ICR · Prosek Partners
Adjacent EPR coverage: PR Agency Profiles Directory · PR Leaders Directory
