Sherlock Communications: Bridging Success in Latin America

Since its inception in 2015, Sherlock Communications has been helping companies bridge existing cultural and commercial gaps between Brazilian and international markets. Specializing in boosting growth for foreign brands in the Latin American region, the agency adopts tailor-made structures designed to avail support to local teams, while integrating the structures and teams within international brands.

Leveraging the agency’s satellite teams in Bogota, Lima, Mexico City, Santiago, Buenos Aires, Panama City, San José, and Guatemala City, Sherlock Communications provides seamless multimarket support within Latin America.

Thanks to the agency’s award-winning experience in PR and multi-market support, the communication agency provides an all-in-one solution to localize and roll-out any brand’s global marketing strategy within Brazil or across Latin America.

Key services

#1. Crisis and reputation management

In today’s global and highly interconnected world, crises can easily spill over national borders, eroding a brand’s equity internationally. To manage and respond to multimarket risks, entities should be well-versed with potential communication and reputation risks therein.

Being a genuine Brazilian-based international PR agency, Sherlock Communications’ expertise enables brands to conduct comprehensive risk assessment audits, proactive digital and traditional media outreach, employee reassurance and engagement campaigns, and post-crisis analysis on a brand’s reputation.

#2. Strategic planning and consultancy

Guided by the principle that campaigns are as useful as the problems they solve for clients regardless of their creativity, Sherlock Communications’ team investigates each client’s challenges and unique circumstances in order to design a strategic plan.

Integrating a client’s business objectives, target audience, and the desired action from the target audience, the Brazilian-based agency determines where a brand and their offering lie within Brazil or Latin America’s competitive, cultural, and media landscape.

Once Sherlock Communications pros have ascertained the nature of a brand’s opportunity or challenge, the agency develops a full-proof plan to help a client achieve their objectives and KPIs.

#3. Social media

Today, social media is a key component in a brand’s online footprint. When used effectively, social media helps brands increase awareness, visibility, and reach. Sherlock Communications’ team recognizes that, while social media may be a useful stand-alone marketing and communication tool, it is more effective when used as part of an integrated PR marketing tool.

That said, Sherlock Communications deploys social media as part of an integrated PR campaign. Working collaboratively with clients, the PR pros develop highly-effective marketing and communication strategies that increase a brand’s follower base, increase engagement, and deliver qualified leads within a short period.

Notable awards

#1. 2nd most creative agency

Sherlock Communications ranked second among the most creative agencies in the world. Based on weighing agency scores based on their staff size, the Holmes Report identified the Brazilian agency as a leading PR agency and the second most creative agency on the globe.

#2. Best campaign – LATAM

Sherlock Communications topped the list of PR agencies under the financial and professional services space. Having run the best campaign in Latin American – Airfox’s Fighting Financial Exclusion campaign in Brazil – the agency scooped up the lead position at the 2019 SABRE awards.

Notable Clients

Clients on Sherlock Communications’ roster include Indeed, Taboola, Payrexx, Revolut, Tagadab, Airfox, TikTok, among others.

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