On-demand software for public relation management vendor Vocus is preparing a free online conference for July 28 focusing on capitalizing Twitter to engage customers and generate more business. The Retweet: Engagement Means Business conference will bring you a full day of inspirational presentations by Deirdre Breakenridge, Beth Harte, Lee Odden, David Meerman Scott and Brian Solis filmed at the Vocus client only Washington, DC conference held earlier this summer, followed by live audio question and answers sessions.
To top of their offer, Vocus has also come up with free-for-all Scheduled Chats which will allow conference attendees to both interact with the speakers and network with their peers. While the conference name might lead you to believe it is focused on Twitter and the microblogging site’s impact on and benefits to business, its purpose is to actually present the power of social media in general and teach attendees how to capitalize it and integrate it in their overall communications program to maximize their business potential.
The five presentations (listed below) focus on PR from traditional techniques to the age of social media, integrated marketing communications and the new rules that apply to the field, creating PR strategies for the web 2.0 world and better engaging customers:
- Deirdre Breakenridge: From PR’s Past to Social Media Power
- David Meerman Scott: Game Change: The New Rules of Marketing and PR*
- Beth Harte: Integrated Marketing Communications: Engaging Your Audience Online
- Lee Odden: Optimizing PR for the Web in 2010
- Brian Solis: Engage or Die!
To find out more about the Retweet: Engagement Means Business conference check the full agenda. Make sure you register in time and also find out more about the areas of expertise of conference speakers to get the most out of the chat sessions they will attend.